Spying 101

" Actually not so secret operation under way at a much different college campuses right now the CIA is they are trying to hire people. The agency has teamed up with students on campus marketing students to make up this PR campaign as an example of one caveat. They get to the students get to come up with its recruitment campaign and in return. The CIA is on campus selling itself to these bright young candidates joining us now via Skype is Chris -- he -- a student in the CIA collegiate marketing program he's at the University of New Mexico. And from DC John de Leon is acting chief of the recruitment and retention center for the CIH on that I think your last name correctly. You did close. -- okay great attitude a let's start with you Donna I can why is college students to do your marketing campaign for an agency of this -- you can go out and get one of those fancy PR firms to do it."

" You know it's a great opportunity for us. For the students to be able to -- student to student marketing for an entire semester. He is -- now opportunity that that we really don't have available to us. And what they're able to do is be able to create an awareness amongst the the fellow students on campus. For those who had never thought about the CIA as a career we certainly have great brand recognition -- You know everybody's familiar with the CIA but a lot of people don't think about that as a possible career choice for the."

" So Chris when you're handed this assignments and you're supposed to provoke the CIA and try to get maybe some of your fellow students there to sign up what what's your pitch we're looking at some of these -- these are from your class. And the slogan you have their time reading it right is extraordinary careers for ordinary people. Than."

" Right this is something very unique to our university and and we did a great pitch when we go speech to students. We believe that there too -- stigma attached to the CIA and we are out there to dispel any of these potential --"

" Well Chris when you first for him of -- planet are you in your classmates it was their reluctance I would assume on part of some of the students that they set -- a wannabe and that'd be part of this."

" You know I actually really didn't hear much of that. I know personally and speaking with all of the students that we're in art class."

" Ever -- is it really excited to come on board with the CIA. We were all really excited to be able to have a great opportunity to be able to market this program."

" I really didn't hear any feedback from -- to students in art class. Without being reluctant reluctant to work with."

" The CIA's on the French saying I he's trying to change the image that may be out there that some may hold. Well you know Hollywood does say up pretty good job with. The entertainment that you see and in movies. However. You don't always that I get a very accurate or try it portrayal of our people or our mission or activities. In so what were able to do by working through programs. Such as this is to be able to convey that were real people. With real lives. Performing a very important mission. For the national security of the United States I job we'll looking for these add to looks like a diverse group. We are definitely looking for -- diversity. We believe that diversity is mission essential to performing our role at the CIA and I. We need to be able to have a lot of varying. Perspectives and experiences. To to be able to perform our mission well additionally. We have currently higher requirements for dozens. Of different occupations everything from our. Case officers. Performing a very exciting challenging overseas. Mission. As well as I T professionals engineers. Those with strong business skills and very importantly we're looking up for individuals west. Critical language skills which is obviously very important to our mission as well Chris S."

" You've worked on the side you interest. In joining us now. That's actually funny that you ask me that question -- I was just about she's saying that at the beginning of the course I had never considered the CIA. As a career opportunity. But as we've gone along -- this program I realize that there are a lot more jobs out there that are currently available as well. That I did not realize fell under the CIA's. Organization and my interest is actually."

" It myself wow John look at that success right on the New Mexico campus Sunday night Chris it's interesting approach thanks to both yes good luck to you can't you very much."