PR War

" Gonna talk about the concrete things have a couple emails about that the first if we're talking about apple. And Microsoft to try to play this game right now obviously in this with in this economy with these new web ads are these new ads they've rolled out. And if you're watching primetime television this week to have seen one of these things I want to play one I would play one of these ads Lauren. The average. PC user that's real stories -- so real take a look at this animal will come back and talk about it. This is -- she told the she wanted to laptop with heat comfortable keyboard -- 400000 dollars. We told her you find it you keep it."

" Okay now what connections when looking at the Mac store. I okay -- Dollars -- only one computer available and not the nineteen inch screen and I would have to have doubled imaginative. Musical. Wow. Junior fifty gigabyte hard as one gigabyte of memory network then you're right the microphone. Fifteen point four inch screen the what's coming next seventeen he had eighteen over here we have that one they've had a seventeen inch display but they'll look at that wind is drumming up. Okay this one has all of my qualifications then by the."

" And that's Lauren gets a PC."

" Yes and everything rendered as well. I'm PC and then I got just what I want it."

" Yeah efforts like this they've -- a lot of trouble by telling her to avoid the Mac store altogether she you know -- a thousand bucks look okay obviously the -- now the apple stores that we won't be going. Would you think of them that."

" suspect -- it hammered right in the price it right -- yeah it's like price numbers price numbers. -- you know and I won't I think they're not -- lines is really mean I mean they are. In a way you know maybe this is actually perfect for fox I think these -- red state almost a red state blue state by a feeling -- say let's. Go the cool if I'm not cool enough so pejorative it's like -- we get posted that sort of set this today. Is it just she can't afford it she she wants -- isn't about out about -- that it's -- hold you -- this is it's the stigma of the Mac users. Pompous jerk you know and I think there's is that underlying. Kind of apple bashing there it's not just that it's expensive she's not yet she's a part of -- grounds if she isn't she can't get attacked and everyone you know one machines store -- where one machine -- that we've -- well but my point of cool enough."

" Yeah I don't know this see this coming Saturday night they have one of the best negative. Out there possible I mean it's really tough to run negative that yeah like -- he sees him and and happy. Have people like it but you know -- you know that -- obvious you know come in and to get jab at."

" I mean apple but let's be honest. You know that their views some kind you know volley there. At -- in some provinces. What you're saying. The platelets that playful and -- it's hearing that in some ways but for awhile writing apple twos at the end there yeah a little bit like they were there -- John and that and they haven't backed off. Why look -- he does point out you you have pointed out on engadget that. She's not cool enough to shop and an apple store -- she's cool enough to drivable play I -- yeah and I think that's the question if it's driving around ultimately looking to admire them write what -- salt of the earth it. It looks yet she's like -- kind of funky rather answer it'll actually -- And I I think fixing at the folks like a multi part is not the cheapest car you can -- If you're looking for small it's compact car gets -- gas mileage write books -- shouldn't be on the populace if you're looking for like the lowest price apple car -- Apple right back there's a real. I think people make a real connection between. It's like that holy trinity of apple like Kia and involves why. Yes that's right like cleaned its clean design a little bit -- affordable. But you know. People drop that that parallel and yet here's that not cool enough PC -- driving -- Volkswagen and I don't think it's that it's funny."

" I mean I just sort of laugh more sodomy and have it work but the real question is wrote whether or not we think it's funny and -- it's gonna work -- I mean in this economy people not wanting to shell out you know 2599. For a MacBook pro fifteen inch MacBook pro right now I mean. The -- hitting on something -- being disingenuous."

" That computers are cheaper you know across the board terms if you want to get it dirt -- computer. You're getting easy some sort but they're not apples and oranges -- not apples and apples that's the problem not even on that. Right and what players news just not think about any of the other stuff. -- on the -- That's right it just about it just about price. There's no question that they're -- really matters on others here. Right switching. You know without -- similar thing they're waiting. For and it. Yes I have missed it with my parents with -- just. If it ain't gonna. It is so easy. Everything works -- situations where you know it's incredibly problem for use. It just it's not accurate question. And yet it crap she died in I think more consideration -- this commercials that use for L. Just think about one thing that's dangerous yours yours spend -- thousand dollars yet because it."

" If she's -- look she's like I want to spend under a thousand -- to have the same question posed to me by producer. She gave me a list of like eight things that she needed to do she wanted to have she wanted to have built in you know webcam. She wanted to be able to do video editing pretty well she wanted to speak easy. She wanted to have -- under a thousand dollar about a thousand dollars. And immediately I mean despite the other stuff that's out there on the market and she stimulus about the things I was seeking MacBook that 999 MacBook."

" Or refurbished for use during a way to get in the market yet and those things and -- the real question about where those watch this girl and each needs that computer but I wonder why. The justification is that you just want to figures but I think some of telling what are other additives that that computer and it actually picks. That's a really low resolution display and one for thirteen 66% and which is brilliant balance is I guess you've got to be computed the figures it out basically -- is yeah."

" It doesn't play. Yeah you that you were saying like your friend have a checklist of things are going. -- I I was actually a windows user until this that was my breaking point that until both Mac and you know I. I I had a similar thing when I was going over the -- I was like well I -- these acts things. And it YouTube and going -- this lesson is one thing that does it seems like it won't be able to do. Right it's like that's the thing that's going to stop that's what it you know it doesn't do this like I can't do it. And you forget about the fact that it's going to do this other point being. So much better read you know that one thing it's just gonna be minor party at times I didn't massive amount of time to get saved that now."

" It's my experience jumping to a Mac was video editing and I tried all right thigh and I so many people who just want to make simple videos of their family. Standard to shoot something simply with a flip nano and their backyard and just when it imported into their computer and then use edit and share with their fans. And that should be the easiest thing in the world you think -- I tried to try to do that on my my Dell. My Dell dimension you know PC. And it took forever and I would lose stuff all the time it wouldn't work properly -- I was using the media center that was built in. And if I was gonna build a media center which I -- I still think is a strong play for them all right area but. Doing any of that simple stuff just like basic editing BBC video editing if that's why that's why they're cornered the market right now."

" But what's on the box solution. And it says. I've never used it. -- right okay so I mean. Apple -- hey it's it's there it's like actual existing applications -- these computers. That will let you simply added that you pretty robust stuff actually right especially with the new version. It's stuff like just the fact that there and you know get to it. And it works. And ethnic factor I mean it's it's your time yeah I mean I don't think that that's what it's one thing that might have just done just. Which they've been doing lately with their ads for better or worse -- they have groups of people talking about that yet here we arsenide talking about that right it's working in that it's. People are are aware and we're hoping Microsoft you know I don't they. And I is that right."