PR Push

" Maybe it's a presidential PR push with poll numbers down ever so slightly the White House launching what's called an unprecedented media blitz on the state of the economy and tonight. Our president is going where no sitting president has gone before a late night comedy show President Obama in Los Angeles paying a visit to -- Here we. Go at all on NBC's tonight show. A media analyst Steve -- I was with the Steve is the author of the book what were they thinking. The good. The bad and the totally clueless is this good better totally clueless -- well."

" What I see you for drugs ever find out right out of the box because after -- PR guy for the good for the president said you know this isn't an effort for the president to show that he's funny it's an effort to communicate to unique audience something in our. We're going to grace a unique audience and mature that means. It's an entertainment show it's a fun show Leno gets paid what he does to make jokes to make fun of Tim Geithner to make fun of the executives at AIG. Where's the joke for the president has the president react when Leno doesn't order they have an arrangement of pre ordained deal we can't mention those things well that's going to be born ten minutes."

" if he doesn't mention it will -- there was a dealer does is no way -- bringing that sort of thing if you that you think they're that the risk more reward ration your singing commercial break just isn't good for."

" And you know I want to be clear we're talking about a guy who is about the best communicators rise seen in these situations he was great as a candidate but would remember. Jeff at a campaign is what's called the silly season meaning the bar pretty low -- go on and don't make of appointing yourself you're right. But it's not accident. That no sitting president ever done a show like this because the risk reward is much different. Meaning it's not enough to think you're funny you're entertaining -- the guy you want a beer with. You better come across some people losing their jobs and people -- losing their homes as substantive but not so substantive that you bore me but you have to be light show -- your regular guy but. I think you make its economy at a time like this to I think you think it's funny about AIG the bought this bonuses to I think it's funny about Geithner not be able pulled together as your choices. Treasury Secretary he could pull off but I would argue that the risk reward doesn't add up. I'm not convinced this was the smartest move but again I could be wrong and he may not more right out of the park we'll find out we'll find out tonight to."