After the Show Show: 2/18

" All right thank you. Welcome to our after the show so Brian how are your shopping skills. You know what I refuse to talk about my job and that lets bring it tightly allied denied Tod marks. -- sadly came up with that moniker -- He says this walking every -- cities like -- wide hey well what about -- check out themselves -- check out just yet opposite."

" Market -- sure we ask a lot of questions and our survey about the use of self checkout and most people like you did they do fact acknowledge it saves time but a lot of people are."

" They go crazy two biggest complaints the people in front of them and there's nobody to help someone is something goes awry which inevitably does Brian chicks themselves out in the mere all the time."

" The -- to. That how many students do you even need guidance to people about how to bag of groceries. Because I'm finding more and where to store these days that they have less. People to help you bag and I don't mind doing at all but just not very good at it so what is the advice well there there is advice I mean you know we used to be when they -- cardboard -- criminal craft were paper bags. You had something with rigidity right so now you've got these plastic instead of notes for -- as well I think I don't think really sick what of the eagle putt -- for the entire years ago when this started on -- this terribly and I know too much about -- ago and right and then they would want paper in plastic which really was a double whammy. Now we're actually doing a story on those bags that you can buy in the store the reusable ones -- knock -- off your purchase for -- baggage of but anyway. The what happened is when when he was back then they say it was cheaper it was much cheaper what could -- purport to start -- go through the roof."

" So then you started seeing more and more these plastic bubble pack blister packs all the kind of stuff that little products for coming it."

" paper got expensive so you know that's what happened now years later we start becoming concerned for environmentally."

" It now it's like the water bottles to plastic what are biologists and it. And in the regular season. So which we should point out your from consumer reports and you look at. It's a site from testing cars and appliances you also look at Americans. Shopping habits and you brought -- stuff out on how we can save money to purchased or are you enter the unit pricing and -- I think when -- bite stuff in larger quantity could actually save more. -- this might be -- dollar."

" Her panel where is this might be a dollar fifty per pound -- it -- unit pricing I can't emphasize how critical it is because chapter member prices are dynamic and a supermarket they're changing all the time one week you may -- had a great example I went shopping for this a seventeen Alex."

" Box of frosted flakes that a Stop & Shop recently nourish operate recently I noticed was. A dollar 99 on sale."

" A 23 ounce box. What's not on -- Four dollars and 99 cents cereals -- more -- a few ounces. The next week it flip flopped you've got to always remember their deals being floated by measure actually tree killers all the time any changes. But if you look at the unit price shall know which is the better deal and especially when you lay your coupon on top of coupon. A lot of manufacturers take you can go to their website and look for coupons for your favorite product you don't have to wait for them to charge you."

" So you can maybe go to the Kellogg's site you see if anything's available but."

" How can a box of cereal -- five bucks."

" Well you know in earlier in in always give you remember commodity prices went through the room did they were five -- goodness you know at. You know so they would tell you with a manufacturer -- well look at the cost and and fuel we have to drive the center of the store. But the reality is. These products our our money makers their cash cows there's a lot of price gouging going on I know there's a lot of regional pricing differences in America idol upstate a lot upstate New York. And I noticed that the serial data in and day out price the regular price break is can sometimes be two dollars less for my favorite serial and is down here. You know in the Manhattan area that would be -- Manhattan compared that was -- Yonkers Yonkers, New York Europe where consumer reports is -- I shop -- all the time using the stores just to get a benchmark prices I see that the prices they -- are still way higher than they are upstate New York regional price differences do exist okay let me -- it is Kissinger talking about is triggered a serial Madden the one thing we said -- teasing from our broadcast -- to this was your -- points to help you save money which was to ditch. Un helpful helpers and the -- star. So basically what you're telling me is I should never didactic -- because I take my kids and my husband and yet it's not really good idea I mean look at fifty treated his sport agreed to truth treaty is the thrill of the hunt it depends on your shopping outlets and I want. We could have been so many studies done better fascinating that show. He you know mr. Marshall microcosm for so much of what we do we -- there -- a lot and every little thing has been studied to death for example you know the longer you stand on a shopping -- the more -- to marked by those impulse items that the check out the -- the ice scream the bottled -- necklace and wire. The national enquirer you know in the globe -- yeah help we've got two little giants dancing there which you saying mom I just one Eminem or your husband saying. On the run back and that I'll take weeks along and get three more pints ice cream it's a distraction. And it takes your mind off of the point the point is to get in get out by what you need and spend as little as you have to. The whole layout of the store is designed to sell these liberation selling machines and the reason why you have to go past so many miles to get what you want."

" so you're exposed to the merchandise longer and the longer -- in the store. The more likely you were to spend it's -- theme partner for your Tommy says that's what they say you should just a shop the perimeter because when you go inside you gonna -- to spend some cash Dan what's your number one. Top secret."

" Tip for saving money well I don't know if its top secret but the single biggest way to save money at the grocery store is to buy store brands. That's the store's own private label products -- my guess. And the reason is you know you can save on average across a broad spectrum of products in the smart about 25%. Plenty of examples we can say 50% or more and the great thing about this with store brands. It's companies are real proud of them today it's not like it was back in the seventies you're the days of the no -- generics those black and white products you know finally they -- friend's house that they had that -- they broke yeah franks and beans for everybody I'm but anyway if you remember that those things -- store brands are really bad name because these -- products that were really kind of sub -- show -- retailers realize this isn't that way to build -- get people to come back and -- your branch. So over the past you know few decades past ten years in particular more and more people are buying them and more more people -- with them and the beauty is -- this was saying. Is that if you don't like it almost every company has a policy where you can refund. -- a full refund if you're not satisfied with that the exact same thing because it reminds me of generic drugs while you're -- didn't generic drugs so much. A cheaper hadn't that the drugs that it's a different ball game with food with generic product that when you move you know we always try to tell people to go generic whenever you can for your medication. Because they have to be proved as effective -- medications go through FDA you know -- inspection of scrutiny. Food price cuts don't but you've recently as you found out what peanut butter and --"

" Sad to say again."

" But you know women with these products what what what the dirty little secret is for many times that many of the companies that manufacture national brands also makes store brands. Now the right -- it depends on the specification -- telling me that. But that when you know when you've got -- approach to playing a kind of excited never see this cute little guy and yeah let's just a Stop & Shop brand it's it's a knock off but. You know with this I you know Kellogg's is not in the business in making store brand cereal. But there are other companies that do that and you know and put them the suppliers change all the times he can't kind of count on it again remember one key thing. It depends on the product specifications requested by either the -- the retailer for example. What are we want to make a product this company says maybe we want to make a packet every bit as good as frosted flakes. And we want to sell it for 20% last horse say they say you don't want. I wanted to sell for 20% last I want to blow the socks off frosted flakes I want to sell for 50% less so then they cut quarters because they're trying to manufacture product that isn't quite as good but offers a lower price point it all depends on the intent of the recount what they want to accomplish -- ladies and gentlemen this is why you gotta be a subscriber to October reports yeah."

" Time for sidewalks a real pleasure it takes for stopping by my -- from your. Layer up in Yonkers if we're gonna do some shopping live itself. -- ha that's great it's really."