Political Cadence

" Election just days away you have a hard time turning on your TV without saying campaign ad but it may not be the words that help you make up your luck to -- Begins with a planned to work hard working Americans first Barack Obama. He'll put the middle class ahead of corporate interests in. What Todd -- composed the music you heard in the background about Barack Obama at any composed music for John McCain -- back in 2000. And he joins us here now in studio to talk a little bit about. How you composed the music that you know and and in commercials I guess everybody knows the music is very important. But in political ads it would seem that it's all about setting the right home."

" Yet that's exactly it the way I sort of look at political -- political ads. We're music the is become like. -- small 32 film score. The way you approach to score a film. But today in a very condensed. Time I know this is not your keyboard it's actually my keyboard over Brett and therefore in my opinion a little example of something. -- that was sort of uplifting music we've heard there how does that how does that work well if you're going to score a positive that. -- and obviously one you know 22 to make music a musical metaphor for what you're seeing visually -- but that sounds so the positive them. For -- heroic positive would be something pretty basic. -- something something with very strong. Solid core of something that makes the candidates seem like he's -- can depend on somebody heroic. Somebody that has you know honor the service that's your thinking all these words as you're sort of -- exactly you know there's this other kind of -- after you see them all the time the negative baton where -- the music sounds a little sinister how to network. Well that's well there's different levels of negative ads actually there if you really wanna you know. Had -- and -- strong you know if you really want to pull the trigger. And Emeka pretty harsh negative view used -- a very strong minor chords of and this is sort of a one dimensional way to do it got agitated rhythms going on -- have you know different layers a serial sounds to create a mood and so forth. But you know the -- structure is. Really basin because these things are only thirty seconds of the music has to be fairly accessible right off the bat sets the mood but it doesn't want to dominate the -- exactly exactly it sets the mood does want to dominate them a message and has the support the messages the emotional. Content it's the you know music. Is a catalyst when it come when he goes again because with the visual. It's. If you hear a score or senior who are very few here see a commercial with out. Music it leaves you somewhat emotionally flat sometimes but that music. Is the the third dimension that that in invisible. You -- force that Todd I think penalty I know that you you do a lot of political work you work both Republicans and Democrats in your registered Independent yes sir that's correct night. From my vantage point I think I have to be you know because I do so much work for both sides and and yeah I I I. Personally I I try to keep it try to keep it right right up and not an overtly political. Not overtly although you can help after years and years of doing this to be to be influenced by the way vote but yeah I I'm -- you know it doesn't. Politics don't come naturally play the music a law."