Extreme Close-up

" Boy yesterday we write a story about this Newsweek cover. Which you've got Apple's been met art GOP panelist calling it a quote slap in the face. To Governor Sarah -- why. Because it's an extreme closeup of the governor showing only half of her face when showing every hair -- in line. On her face and Newsweek finally getting back to America's Newsroom to explain the photo saying quote. Nigel parry portrait of governor Pailin was shot and cropped so we could see clearly into her IE. And be engaged by parentheses had access to her smile. So does that fly with you. And duties magazines normally touch retouched there cover -- joining us now is Award winning photography expert William Mathis hi William. Good morning thanks for being here you've got decades of experience as as a photographer for various publications. And I want to point out that Newsweek would not comment to us specifically on whether they normally retouched photos so I just don't know what the truth is there. But a couple of years ago they were report they reportedly told one publication. That they don't let me just get it exactly as it newsmagazine. It is not our policy to cut medically retouched. The photography. We publish. Your thoughts on whether that is indeed the industry practice. Well."

" I think let's get something clear right up front. There's really touching and there's enhancing. -- touching to me actually goes problem are probably back to the thirties when. When they take a photograph and they would put a visible line in it was done by hand. Now you can actually go into a photograph and actually enhanced. What's on the photograph as opposed to re touching re touching me to me means almost reconstructing. So you can you can take the two words and kind of interchange them ends. To me I think this is you know I think they probably do a lot of enhancing on their photographs."

" Museum in a little bit so they can -- because it we went Tuesday as they couldn't really see what folks are talking about the let me just try to show you because you'd take a look at this you think maybe they've actually. David they've gone so far as to perhaps make her look worse what what is -- you're talking about him well."

" If you look under her eyes and I don't have I've got a really kind of bad color copy of it in front of me. But if you look at her eyes it's it's not so much that she doesn't have wrinkles there. It's just there's that there's a tool. Called burning in Photoshop where you can. You can take a certain percentage of the tone that's there. And just by robbing this tool over top it will enhance. And increase the contrast. On the image and it looks to me if any thing. Dave Dave to use that tool similar to that to actually enhance the shadows. Under her high really and also -- in the corner of her mouth it it looks enhanced but again I've got a bad copy but that's my first. In oppression afterward after seeing it on the screen."

" Let me ask is an Newsweek's defense that sounds a bit far back she had it's one thing to visit. But that lets face it we Meola got bloodshed blood shot eyes from time to time I can attest the lines of the faces that as a gal -- ages and you know the port size varies from person to person so. It seemed like a bit of a stretch to suggest that they actually manipulated this but maybe I'm maybe I'm all what you tell me."

" I at the first thing that I noticed about the photograph -- state that is actually shot with burial bleak -- It's very strong light from the side. Dead dead will pick up and enhance. Like this can mean it's going to enhance any kind of aberrations or any kind of like -- she might have. Seriously anyway as a photographer if you want to make somebody look good or look bad you know darn well how to do it. Oh it's it's so simple. I -- this probably end and a matter of a minute or two. And either made her look better or worse and it. I published a golf magazine and and -- it would have professional golfers and and kind of as a common courtesy. If they -- to further -- for yellow from drinking a lot of coffee you just white their teeth up -- it it's such an easy easy thing to do I noticed her teeth. I think it's a common courtesy I would have at least fixture tooth. I think the combination of how it looks. It does make her look. Kind of not as pleasant as she doesn't person well."

" I think -- net none of us would stairwell at the extreme close up I can certainly attest that that's the last thing I want it this can't they better not zoom in. This -- an incredibly gorgeous woman it's possible to be Getty -- look bad and she did too close we didn't they need it even at Newsweek doesn't normally we -- people. You get in that close it's not that flattering anybody has been controversy because. That they haven't done that to the other candidates -- got the links and at a time but okay thanks for being that I want to underscore again Newsweek says it was not attempt to make her look bad. And at least couple years ago they claim that they're not have a -- touching although they wouldn't weigh in on that particular claim. We yes still beautiful woman. Good gracious is that we should all that gorgeous I don't -- but -- we may even want to be shot at close up. No no no."