The Idaho hideout of one of Hollywood's baddest action heroes is refusing to die hard on the real estate market. The rustic yet elegant ranch retreat of Bruce Willis has had a "For Sale" sign around its gorgeous grounds since 2011. The original $15 million asking price has been chopped more than 50%, most recently tumbling down to the current list price of $6.5 million.
We were curious why the stellar ski area retreat that Willis purchased more than a dozen years ago hasn't sold. We turned to new co-listing agents Graydon Burnett of Keller Williams Sun Valley Southern Idaho and Travis Jones of Engel & Vlkers Sun Valley for answers.
It turns out, 2011 wasn't the ideal time for this property to make its debut.
"In the real estate business, timing is everything," Burnett tells us. "The property was originally listed during the economic downturn. We're confident that our new approach to marketing the property will reach prospective buyers who appreciate its unparalleled luxury and gorgeous mountain setting."
The new marketing strategy involves a team-up and technology. "Two luxury real estate companies -- Keller Williams and Engel & Vlkers -- have been selected to represent the property. This dual approach affords wider reach and double marketing power," says Burnett.
Technology adds personal touch
On the innovation front, Burnett says, "drone technology has been used to create videos that showcase all aspects of the property and allow prospective buyers -- particularly those who aren't in the immediate area -- to experience it in a very personal and intimate way."
With the property's 23 acres, it's obvious why overhead footage can highlight the splendor of this mountain property halfway between Ketchum and Hailey. It's just a quick ride from Sun Valley, known as a mountain retreat for celebrities and ever since Ernest Hemingway settled there. Nowadays, it's the preferred place to settle for moguls and titans thanks to the annual Allen & Company conference held in Sun Valley.
The 8,403-square-foot main residence was remodeled by the actor in 2003. He left the hunting lodge ambiance intact, visible in the cozy yet spacious sunken living room with wood pillars, built-in bookshelves, and a rock fireplace flanked by cathedral-style windows that reach the ceiling and provide views of the surrounding woods.
Other impressive features include a kitchen with dark wood cabinetry, steel-gray countertops, wrought-iron hardware, two Sub-Zero refrigerators, a Viking six-burner stove with double ovens, and two dishwashers. There's also a 2,200-square-foot master suite with built-in bookshelves, a gas fireplace, and two heated balconies.
The grounds include a luxurious guesthouse, spacious paver patios, ponds, streams, and a pool area with waterfalls, a soaking tub, and waterslides. The pavers, decks, and driveway are all heated, so there's no need to shovel snow in winter months.
With all the clean air and solitude, you can't help but wonder why Willis is willing to part with the home at such a reduced price. It might have a little something to do with the fact that at 61, he's still one of the busiest actors in Hollywood, with four films next to his name in 2016 and a remake of "Death Wish" now in preproduction.