The Democratic campaign responsible for creating the Top Gun-themed video that was quickly labeled the "worst campaign ad ever" said it brought about a "fundraising bump" despite the criticism. But a newly filed campaign filing shows that fundraising actually slowed.
Democrat Dan Helmer, whose infamous ad "Helmer Zone" has been removed from YouTube due to a copyright claim, is running in a crowded primary contest to win the right to challenge incumbent Republican representative Barbara Comstock in Virginia's 10th district. The ad, filled with references to the 1986 Tom Cruise classic, earned Helmer a lot of attention, but all of it was negative.
It was showcased by CBS late night talk show host Stephen Colbert, who called the ad "painful" and crowned it the "worst campaign ad of the 2018 midterms." The Daily Beast went a step further in a piece headlined "This Might Be the Worst Congressional Campaign Ad Ever."
"Whoever told House Democratic candidate Dan Helmer this ad was a great idea should reevaluate whether negative attention could be considered good attention," wrote the Daily Beast.
Helmer's campaign, however, defended the ad, saying it created a "fundraising bump." But the campaign's filing shows it brought in less money this quarter than the one before and also less money the week after releasing the ad than the week before.