POLITICS

Republican Party launches weekly social media campaign aimed at Latinos

  • LOS ANGELES, CA - FEBRUARY 05:  Voters go to the polls for Super Tuesday primaries in the predominantly Latino neighborhood of Boyle Heights on February 5, 2008 in Los Angeles, California. Latinos are an increasingly important factor in California where they are expected to account for 14 percent of the vote and tend to favor presidential hopeful Sen. Hillary Clinton (D-NY) over rival Sen. Barack Obama (D-IL). At 44 million, Latinos make up15 percent of the US population, the nation's largest minority group according to the latest Census Bureau estimates.  (Photo by David McNew/Getty Images)

    LOS ANGELES, CA - FEBRUARY 05: Voters go to the polls for Super Tuesday primaries in the predominantly Latino neighborhood of Boyle Heights on February 5, 2008 in Los Angeles, California. Latinos are an increasingly important factor in California where they are expected to account for 14 percent of the vote and tend to favor presidential hopeful Sen. Hillary Clinton (D-NY) over rival Sen. Barack Obama (D-IL). At 44 million, Latinos make up15 percent of the US population, the nation's largest minority group according to the latest Census Bureau estimates. (Photo by David McNew/Getty Images)  (2008 Getty Images)

  • File - In this May 24, 2016, file photo, a woman waves the Mexican flag while driving past the Albuquerque Convention Center after a rally by Republican presidential candidate Donald Trump in Albuquerque, N.M. It's a flag seen at many protests against presumptive Republican presidential nominee Donald Trump. It also can be spotted at immigration rallies, on murals in cities with sizeable Latino populations and at Mexican National team soccer games held on U.S. soil. The flag of Mexico has a long history in the United States, despite being a symbol of a nation south of the border. (Jett Loe/The Las Cruces Sun-News via AP, File) MANDATORY

    File - In this May 24, 2016, file photo, a woman waves the Mexican flag while driving past the Albuquerque Convention Center after a rally by Republican presidential candidate Donald Trump in Albuquerque, N.M. It's a flag seen at many protests against presumptive Republican presidential nominee Donald Trump. It also can be spotted at immigration rallies, on murals in cities with sizeable Latino populations and at Mexican National team soccer games held on U.S. soil. The flag of Mexico has a long history in the United States, despite being a symbol of a nation south of the border. (Jett Loe/The Las Cruces Sun-News via AP, File) MANDATORY

The GOP is trying to connect with Latinos through social media.

The Republican National Committee announced Tuesday that it's launching a new social media campaign in an effort to communicate directly with Latinos – an increasingly important electorate that is expected to play a major role in several battleground states in the presidential election.

The RNC will be releasing a video each week on a different topic, such as immigration, taxes, education and the economy. 

The first video addresses terrorism, and features Helen Aguirre-Ferre, the RNC’s director of Hispanic communications, saying that President Barack Obama has had ineffective responses to overseas threats which have allowed terrorism to grow.

“Barack Obama and Hillary Clinton's Iran deal propped up our enemies and alienated allies,” Aguirre-Ferre says in the video. “Obama and Clinton emboldened Iran, a state sponsor of terrorism, paid them a secret ransom of $400 million and left the world less safe than ever, with Benghazi, Egypt, Iran, Syria, Libya, Boko Haram. The list is too long.”

Aguirre-Ferre then says that, if elected, GOP presidential nominee Donald Trump will make the United States more secure.

“Donald Trump wants the U.S. to lead and be respected,” she said. “Peace through strength. Yes, I am for Trump.”

The weekly videos will be in both English and Spanish and will feature different Republicans, according to an RNC press release.

“As we at the RNC continue to deepen our commitment to engaging with the Hispanic community, we are expanding our efforts in social media to generate greater conversation and understanding of what the Republican Party stands for,” RNC Chairman Reince Priebus said in the release.

“This new video makes clear the threat of radical Islamic terrorism has never been more present, but Hillary Clinton is committing to the same failed strategy of leading from behind which has made our country less safe and our allies more vulnerable," Priebus added. "Donald Trump is the only candidate embracing a peace-through-strength approach that will protect Americans from the threat of terrorism.”

The Republican Party is under pressure to more aggressively reach out to Latinos, many of whom feel alienated from Trump because of remarks he has made about Mexicans and immigrants as well as hardline positions on deportation and immigration.

A 2012 post-election autopsy by the RNC concluded that the party needed to tone down its rhetoric on immigration and be more diligent about trying to connect with Latinos and other minority groups.

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