Washington, D.C. – The Hillary Clinton campaign announced the launch of its first general election TV ad in Spanish, to debut during the final soccer match of the Copa America on Sunday.
The 1-minute long commercial, called "Nuestra Historia," takes aim at controversial comments made by presumptive Republican nominee Donald Trump that he would use a "deportation force” as president — but it also highlights the stories and statements of five Latino voters.
"In our stories there is a spirit, a fight that is stronger than hate. Stronger than Trump," Armandina Sifuentes, whose family has been in the United States since 1731, says in the ad.
The presumptive Democratic nominee also accepted to give the keynote address at the annual conference of The League of United Latin American Citizen (LULAC) next month in D.C.
LULAC is the nation's oldest Latino civil rights organization.
“LULAC is honored to have the first woman to lead a major party ticket address our national convention in July,” said LULAC National President Roger C. Rocha, Jr.
“As one of the country’s most influential leaders, LULAC is eager to hear Secretary Clinton's vision and her plans to address the issues of importance to the Latino community.”
The Clinton campaign confirmed to the organization on Thursday, following criticism by another leading Latino rights group, National Association of Latino Elected Officials (NALEO), for missing their conference this week. Arturo Vargas, the executive director of NALEO, told Fox News Latino that Clinton's absence at their conference was a "colossal missed opportunity" to engage with Latino community leaders and voters.
The Clinton campaign responded with a statement that cited her "lifelong" record of supporting Latino and immigrant rights issues and strong relations with the Hispanic community.
"Hillary Clinton is committed to engaging the Latino community and having an open dialogue on the issues that impact them the most,” the statement read.
“This is why one of her first speeches on the campaign was on fixing our immigration system and providing relief for families; one of her first meetings was with DREAMers in Nevada; and she was one of the first candidates to call out Trump for his hateful rhetoric, and did so at NALEO and NCLR's conferences last year," it continued.
After the Supreme Court's deadlocked ruling that blocked President Barack Obama's executive actions on immigration, Clinton reiterated in an interview with Telemundo that she would introduce immigration reform within the first 100 days of her term if elected president in November.
"My heart is really breaking for the 5 million people in this country who have been waiting for the decision and are facing deportation, living with fear every single day," Clinton said to the Spanish-language network.
According to NALEO research, 13.1 million Latinos are expected to cast their vote in 2016 for president — this would mark a 17 percent increase in turnout since 2012, according to their research.
Serafin Gomez is a White House Producer for FOX News Channel, who also covered the 2016 election as a Special Events & Politics producer and former special campaign correspondent for Fox News Latino. Fin formerly worked as the Miami Bureau Producer for Fox News Channel where he covered Florida Politics & Latin America. Follow him on Twitter: @Finnygo