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While the news media can't stop thinking about a brokered Republican convention next July, many admit it's highly unlikely to happen, and say the press is mostly trying to spice up the 2016 presidential contest.

"Could Republicans face a brokered convention next July?" said a CBS News headline on Thursday. The story said that "GOP officials are beginning to prepare for that possibility as they face a still-crowded field of 14 contenders."

Wednesday on NBC, "Today" co-anchor Savannah Guthrie said there's "open discussion among some Republicans of this notion of a brokered convention."

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