Liberal New York Times columnist Charles Blow has instituted a policy of not addressing Republican presidential front-runner Donald Trump by name in any of his pieces.

Blow acknowledged the rule in his latest column on Thursday, which was all about Trump.

"I don't even use that man's name in my columns anymore," Blow explained. "That avoidance can drive some readers crazy, but he drives me crazy, so there, we're even."

Blow wrote that Trump's perpetual standing at the top of the GOP field in national and state-level polls, despite his inflammatory rhetoric on Muslims, is due to the news media that initially treated him as a comical side show.

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