Sometimes columns just write themselves. This is that day.
Three quarters of the way into one of the most lopsided Super Bowl Sundays on record, this Hillary Clinton bombshell hits my feed:
It’s so much more fun to watch FOX when it’s someone else being blitzed & sacked! #SuperBowl
— Hillary Clinton (@HillaryClinton) February 3, 2014
The Twitterverse jumped on it -- anything to stop reading jokes about how lame the Denver Broncos were.
After ten minutes, Clinton had 17,000 retweets. After 30 minutes, the number climbed to 33,000. This is a textbook version of a viral tweet, amplified by the huge football audience.
The responses ranged from “brilliant” to “Benghazi.”
@HillaryClinton I know of 4 guys in Benghazi that got "blitzed", it's too bad you weren't sacked for that.
— GOPMommy (@GOPMommy) February 3, 2014
Someone called it a political touchdown. Another asked how many hours her speechwriters spent crafting the tweet. Another claimed Hillary won the Internet.
Even CBS Sports noticed. (What else do they have to do Sunday night?) The gang blamed the tweet on her hubby’s boredom. “Clearly Bill hacked her phone.”
Hillary Clinton is clearly enjoying the Super Bowl. http://t.co/rCY0A5AOPU
— CBSSports.com (@CBSSports) February 3, 2014
It did not take long for the prognosticators and pundits to turn to politics and the potential 2016 run. Former Obama speechwriter Jon Lovett jumped in feet first.
WHAT DOES HILLARY'S TWEET MEAN FOR 2016
— Jon Lovett (@jonlovett) February 3, 2014
Hillary Clinton just went populist on Twitter, I think we’ll be seeing more of this in coming months...
— Ethan Klapper (@ethanklapper) February 3, 2014
What’s next? Color commentary during the Olympics?
Lauren Ashburn joined the network in 2013 and currently serves as a Washington-based contributor for FOX News Channel (FNC). On MediaBuzz with Howard Kurtz, Ashburn contributes commentary on the state of the news media shaping current events, their role in politics, cultures, business, and tech. Click here for more information on Lauren Ashburn.