Updated

They were among President Obama’s best supporters, but support for the president and his signature health insurance scheme is quickly dying among Hispanics.

A recent Gallup poll showed Obama’s approval rating among Hispanic down 23 percent, to 52 percent in November from 75 percent in December 2012.

“Hispanics’ approval ratings of Obama have shown the most variation of any group’s ratings throughout his presidency,” the pollsters said when they released their report Dec. 5. “That means their views of him are less firmly anchored than those of other groups, which may help explain why their opinions of the president soured more than any other group’s in recent months.”

That’s not good news for the president, who is in desperate need of Hispanic support for the Affordable Care Act. A recent Kaiser Family Foundation report found that Hispanics account for 32 percent of the nation’s non-elderly uninsured population — just the group he needs to buy into Obamacare to make it a success.

So, why the sudden shift?

For starters, the Spanish language website, cuidadodesalud.gov, isn’t finished. The pages where customers select a plan are still in English.

And that can cause big trouble for non-English speakers.

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