The 21-year-old student from Georgia was cited in multiple articles as being one of the few, the proud, the successful to signed up for insurance through a federal exchange.
On his Facebook page, Chad Henderson bragged about being interviewed by "The Wall Street Journal, Washington Post, Chattanooga Times Free Press, The Huffington Post, Enroll America, and Politico," along with several local TV affiliates.
His story supposedly was proof that for all their glitches and problems - and the ambivalence of young people - the new health insurance exchanges were working after all.
Except it seems like it was all a lie.
Peter Suderman, writing at Reason, claims to have uncovered the truth.
"But in an exclusive phone interview this morning with Reason, Chad father's Bill contradicted virtually every major detail of the story the media can't get enough of," Suderman writes. "What's more, some of the details that Chad has released are also at odds with published rate schedules and how Obamacare officials say the enrollment system works."