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“Why do you assume the labor market is elastic?” read a recent tweet from the official account of Crossfit, the popular-but-controversial fitness regimen.

The tweet was related to an article by the free-market Cato Institute, which the fitness company sent out to its 115,000-plus Twitter followers. The article argues that minimum wage regulations can drive up unemployment.

It wasn’t a hack or some mistake. A deep libertarian ethos runs through the entire CrossFit organization, which has for some time been deliberately promoting polarizing articles and quotes.

Earlier this month, CrossFit quoted Rep. Tulsi Gabbard, D-Hawaii, questioning the wisdom of military strikes in Syria; before that, an article on drug decriminalization, a prominent topic in libertarian circles.

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