The National Rifle Association is pushing its proposal for an armed officer in every school in the country with a new ad that calls President Obama an "elitist hypocrite" for his daughters' security detail.
The 35-second ad, released Tuesday on the NRA's Website, criticizes Obama for saying he is "skeptical" that armed security is the solution to school violence.
"Are the president's kids more important than yours?" the ad asks.
NRA chief Wayne LaPierre introduced the gun rights group's proposal to add armed officers to schools in his high-profile news conference in the wake of the elementary school massacre in Newtown, Conn., that left 20 first-graders dead. Stricter gun laws aren't the answer, LaPierre said.
Lawmakers initially seemed willing to consider new gun control legislation, though the prospect for passing such measures in Congress has since diminished.
Even so, Obama plans to announce a range of options Wednesday, including new gun regulations through legislation and executive actions that the White House says are available without congressional approval.
White House Press Secretary Jay Carney responded to the ad by saying, “Most Americans agree that a president's children should not be used as pawns in a political fight. But to go so far as to make the safety of the President's children the subject of an attack ad is repugnant and cowardly.”