Despite trailing President Obama in his ground game, the campaign of newly anointed GOP candidate, Mitt Romney, says they intend to "match" their rival's infrastructure.
The Obama campaign has a clear advantage when it comes to ground game, largely due to having been spared a drawn out primary battle. They outnumber the Romney campaign in field offices in all key battleground states -- with the exception of Michigan. More than double the numbers in all but two -- Virginia and Florida. Romney senior adviser, Kevin Madden, told reporters that they still have time to compete with the incumbent president on the ground.
"The ground game is something built all the way through Election Day, right. You constantly invest your time your effort and bring people into your infrastructure as you get all the way to that crucial 72-hour period where it has the best impact on your election day results," Madden said.
Madden claimed that the Obama campaign banked on the misconception that their early cash advantage would "overwhelm" the Romney camp, but added that the president's onslaught of ad buys was not enough to "fundamentally alter the race."
"They expected the $100 million in negative ads to have an incredible impact, to poison voters' view of Gov. Romney and they haven't," he argued.
While they may be at a disadvantage on the ground, the Romney campaign has been consistently out-raising Obama in fundraising. August numbers marked the third straight month Romney has surpassed $100 million in fundraising. Though the campaign said that fundraising will not necessarily be "driving the schedule" in the home stretch of the campaign. Instead, they are shifting their focus towards retail campaigning and voter contact targeting undecided voters in the home stretch of the election.
"What's really driving our scheduling and our travel is meeting and talking to as many voters across the country. The ones that have made up their minds for us," Madden said. He continued to state the importance of "reaching those persuadable voters" particularly ones who "may have supported Obama in 2008, but now are unhappy with his performance on the economy."