STEUBENVILLE, OH - Rick Santorum's campaign is laying out a new message to conservative voters; convince Newt Gingrich it's time to step aside.

"Poll after poll that shows if Rick Santorum were just to have a one-on-one shot with Mitt Romney that the Gingrich supporters go right to Rick Santorum in big numbers," Santorum Senior Strategist John Brabender told reporters here.

"So conservative and Tea Party folks are going to have a decision to make: do we want Mitt Romney to be the nominee or do we want to just keep splitting our vote," he continued.

Brabender also downplayed Gingrich's viability, saying delegates the former speaker has already banked could still end up backing Santorum.

"Don't forget there's a lot of states that are in already where they voted for somebody like a Newt Gingrich, where those aren't necessarily binding delegates - they can still vote for Rick Santorum," he said.

"If conservatives and Tea Party supporters unite behind Rick Santorum, Mitt Romney will not be the nominee."

Gingrich spokesman R.C. Hammond scoffed at the comments saying, "the same logic applies in reverse."

He added, "I am officially calling for John Brabender to drop out and stop selling a pipe dream."