An Arizona lawmaker wants to make sure advertisers can no longer nip, tuck or smooth over the features of a beautiful but slightly imperfect model without telling anybody.
The proposal would require advertisers who airbrush or in any way enhance an image to include a clear and legible disclaimer which reads: "Postproduction techniques were made to alter the appearance in this advertisement. When using this product, similar results may not be achieved."
Though Democratic state Rep. Katie Hobbs concedes the bill may be doomed in the Arizona House, she told MyFox Phoenix she wants to "start a conversation." She wants advertisers to be realistic about the images they portray.
"I've worked on women's issues a lot and this bill is primarily intended to highlight issues that women have with body image and how advertising plays into that," she said.
The YWCA of Maricopa County is behind the Arizona push. According to MyFox Phoenix, the group is concerned because of the body-image issues young girls may have.
The bill is well-timed, coinciding with the release of the Sport Illustrated swimsuit issue -- in which Kate Upton, the niece of U.S. Rep, Fred Upton, R-Mich. Upton's healthy appearance set off a debate about whether she was skinny enough to grace the cover.