As all political eyes are trained on the caucus state of Iowa this week, President Obama's doing his best to wade into the spotlight there by addressing his own caucus-goers in a live web feed Tuesday night.
Despite his sure-to-win status as an unopposed Democrat, the Obama campaign has been blanketing the state, as well as a number of battlegrounds, with a high volume of field offices and staff.
The president plans to put off serious campaigning until he has but one opponent to hone in on yet the populist image he will use to frame his message is likely to follow him on the campaign trail.
The president will lessen his engagement with Congress this year-- attempting to avoid feisty political battles-- and will continue his "We Can't Wait" push; a series of executive actions designed to enact policies while getting around Congress.
However, the White House says that agenda doesn't mean Mr. Obama is giving up on working with Congress.
"There are certainly a number of... things that we're interested in trying to work with Congress to get done," Deputy Press Secretary Josh Earnest told reporters last week.
"But the reason that that is important is, is it does allow the President to take his case to the American public and not get sucked into a policy debate in the weeds that often seems pretty inaccessible to people all across the country. What the President will be able to do is to state a broader case."
That approach is perfect fodder for the GOP field.
Republican Presidential Candidate Newt Gingrich said Monday in Iowa governing without Congress was Constitutionally impossible.
"I watch Obama and the Congress today and I just think this is like second graders," he said at a meet and greet in Independence.
"And for the president's staff to announce he is now going to govern without Congress-- well that means he is not going to govern. He is going to be a candidate for an entire year. He shouldn't take his salary."
The Republican candidates are still focused on differentiating themselves from each other, but a common message thread is of course what a post-Obama administration could look like.
Meanwhile, the grassroots Obama team is leaving leaving nothing to chance; mutiplying their resources and waiting for the moment 2012 becomes a two-person race.