Published December 21, 2009
Just when every tactic in the book had been seemingly exhausted in the health care debate, Rock the Vote comes along with a new one: if you want health care reform, don't sleep with anyone who opposes it until his or her mind is changed.
The youth advocacy group is pushing the campaign in a Web video and pledge on its Web site, which asks supporters to "hold out" for health care.
The subtlety of the online pledge, though, is completely undone by the video, which employs zero rhetorical devices, except for a couple of bleeps, to get its message bluntly across.
"We pledge ourselves to the health and liberty of young Americans and to government for the people ... and to never f---ing you if you are against us," the team of actors in the video says.
"We will vote against you, work against you, and once again, just in case you forgot, never ever, never ever, never ever, never ever f--- you."
The video was produced by comedy site FunnyorDie.com, the site that promoted "Obama Girl" and her raunchy videos in support of Barack Obama during the 2008 presidential campaign.
But while that site often posts satire videos, Rock the Vote is collecting signatures for the "hold out" for health care campaign on its own site.
Rock the Vote President Heather Smith said in a written statement that the group is just trying to remind young people "they have a stake and a say" in the health care debate.
"Young people are the most uninsured age group in America and are living and dying with this issue every day," she said. "And we need to keep rocking the vote so that politicians pay attention."
The video features actress Eva Amurri from the show "Californication" and Zach Gilford from "Friday Night Lights."