Matt Roussotte, with THQ, plays 'De Blob' at the E3 Media and Business Summit Wednesday, July 16, 2008, at the Los Angeles Convention Center. With 'De Blob,' designed by a group of college students, THQ Inc. wants to offer a game that 'succeeds in a mix of accessibility and challenge' and attract both a casual and core gamer audience, said Brad Carraway, vice president of global brand management.

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