It didn’t take long for the major media to attack Senator Ted Cruz. In fact, they started before his Monday announcement that he’s running for president. On Sunday, “Meet the Press” host Chuck Todd teased an interview with California Governor Jerry Brown who said Cruz is “unfit” to be president. His reason? Cruz doesn’t agree there is sufficient scientific evidence proving climate change.

Next for Cruz is the discovery of a first name he wasn’t given at birth: “extremist.” The media love to label conservatives, but rarely do they label liberals.

Monday morning, the commentators at MSNBC were after Cruz. One compared him to 2012 presidential candidate Herman Cain and his “9-9-9 plan” and another compared him to Sarah Palin. Can’t win. No chance, some of them said.

Next for Cruz is the discovery of a first name he wasn’t given at birth: “extremist.” The media love to label conservatives, but rarely do they label liberals.

Next for Cruz is the discovery of a first name he wasn’t given at birth: “extremist.” The media love to label conservatives, but rarely do they label liberals. To them no liberal is “extreme,” or extreme enough.

In our age of identity politics, you might think the media would mention Cruz’s Latino background, but you would think wrongly. Neither have they mentioned the comments by liberal professor Alan Dershowitz of Harvard Law School, who said this about the Texas Republican Senator: “He had brilliant insights and was clearly among the top students, as revealed by his class responses.” Cruz graduated magna cum laude from the law school.

Cruz’s coming out speech at Liberty University hit all the right notes, especially when he called for elimination of the hated IRS reform of the tax code and stronger support for Israel. He has a great personal story, which will resonate well with the conservative and especially evangelical Christian base.

Can he win the nomination and the general election with less than one full term as a senator? The current one did – twice.

Cal Thomas is America's most widely syndicated op-ed columnist. He joined Fox News Channel in 1997 as a political contributor. His latest book is "What Works: Common Sense Solutions for a Stronger America" is available in bookstores now. Readers may email Cal Thomas at tcaeditors@tribune.com.