Published September 15, 2011
Glenn Close boiled a bunny. Al Gore has the Internet and he, too, will not be ignored – even if he has to launch a 24-hour Internet propaganda program Thursday to do it. Gore has vowed to “Choose Reality,” as his site explains it. Will anyone choose Gore’s “reality?” I'll let you decide.
Gore starts off the video to promote the event with the question: “What can change in a day?” To those familiar with Gore’s other famous multimedia presentation-turned movie “An Inconvenient Truth,” it appears to be much the same. Floods, mudslides and forest fires coupled with tons of fun little graphics and entertaining typography warning “across the globe cataclysmic weather events are occurring.” It’s like a wonky version of the original Cee Lo Green video for his song “F*** You” – without the entertainment, music or talent. (And no, I'm not going to link to it.)
Back in 2007, Gore launched a global series of concerts called “Live Earth” that broadcast on eight networks under the umbrella of NBC which set aside an incredible 93 hours for what could best be described as "Gore Fest." But the eco-consequences of concert detritus and rocker frequent flier miles ensured Gore’s agenda got a black eye.
This time, it’s like the man who many joke “invented the Internet” finally figured out how to use it. He’s not flying around the globe, he webcasting like some college-aged Skype fanatic missing his parents.
The livestream webcast starts at the oddly chosen time of 7 p.m. Central Time and will range from Ilulissat in Greenland to the South Pacific island of Tonga. (One day, perhaps Mother Nature will target these bright lights of civilization, but will anyone notice?)
“This event will be organized by The Climate Reality Project, a new name for Vice President Gore’s nonprofit organization, the Alliance for Climate Protection,” reads a press release. So it’s actually just a big kick-off to his groups new name. Somewhere a P.R. agency is earning lots of green, for this?
Gore Fest 2011 vows to make us all stand up and pay attention – while we’re sitting at our computers, at least. “24 Hours of Reality will focus the world’s attention on the full truth, scope, scale and impact of the climate crisis. To remove the doubt. Reveal the deniers. And catalyze urgency around an issue that affects every one of us,” reads the statement on the website.
OK, sounds dull. Fortunately, like “Live Earth,” Gore has big names slotted to be hosts. People like Rachel Brown, founder and chief executive of the Sustainable Business Network, John Zavalney, the science expert at the San Pedro Science Center, and Maxine Burkett, an associate professor of Law and Director of the Center for Island Climate Adaptation and Policy at the University of Hawai‘i.
OK, I’m not sure their families know who any of those people are. So if Gore doesn’t have a TV network and he doesn’t have anyone famous, what does he have?
This time Gore has activated social media to his agenda, getting 1,238,722 to donate their Tweets and Facebook status messages. Gosh, the power of the Internet. Why not have Charlie Sheen Tweet instead? He has 4.8 million Twitter followers. Now that would be winning. Of course, either way is bound to be more viewers than Gore’s unwatchable Current TV will ever muster.
Ultimately, the climate site promises “24 presenters. 24 time zones. 13 languages. 1 message.” The 1 message? Al Gore is desperate for attention. In 24 hours, after no one watches this snooze fest, he might even be more desperate.
Dan Gainor is the Boone Pickens Fellow and the Media Research Center’s Vice President for Business and Culture. His column appears each week on The Fox Forum. He can also be contacted on Facebook and Twitter as dangainor.