This is a rush transcript from "Your World With Neil Cavuto," October 12, 2009. This copy may not be in its final form and may be updated.
NEIL CAVUTO, HOST: Yum-o. It`s fancy out and frugal in.
Well, foodies still fretting after hearing "Gourmet" magazine is closing after 70 years.
My next guest is still cooking up big business, despite a slowing economy, though. In fact, she could be the reason why "Gourmet" is going.
CAVUTO: Rachael Ray`s shows, books, and magazines focus on making affordable meals. Her latest is called "Rachael Ray`s Book of 10."
She joins me right now.
Good to have you.
RACHAEL RAY, FOUNDER, RACHAEL RAY NUTRISH: Thank you. Thank you.
I hope we had nothing to do with "Gourmet" closing. I was a huge fan of "Gourmet."
CAVUTO: I think it was all your fault... RAY: Yes.
CAVUTO: ... because they`re elitists, and they put, you know, fois gras...
RAY: That`s actually not true. I think that "Gourmet" did a really good job in the last few years, really. They had terrific, fast and affordable.
I think they really tried...
CAVUTO: What was fast in "Gourmet"?
CAVUTO: I always...
CAVUTO: ... eight hours...
RAY: No. For a long time, they have had a eat it fast and fresh type column in there.
I think they were trying really hard to adapt to what people could afford to cook...
RAY: ... and time-wise and pocketbook-wise.
I am very sad, for one, to see them go. I was a fan.
CAVUTO: All right.
CAVUTO: But you — I was strategy I was in a bookstore recently, and I was not kidding. I think you were the whole table and section, that all your books or there. Well over 14, it seemed like.
RAY: You know, we have — we have had a concept that I have stuck to since day one with the books. I will not price a cookbook for more than a DVD or a C.D.
You know, I think that what I write is pop food. And it`s sort of like pop — other items of pop culture. So, we have always tried to keep the books very affordable. And I think that`s why people can afford to pick them up maybe for themselves. But they also pick them up as a teacher gift or a neighbor gift.
And I think it keeps the books moving, and allow — and certainly allows me to keep up, keep current. The books are really like scrapbooks of everything we have been doing on the show and in the magazine. And it`s a collection of that content. And then I add on to that.
And the viewers really decide our content.
RAY: ... always changing.
CAVUTO: My crackpot theory on you is — I`m not really into shows like this. I barely can boil water.
CAVUTO: But you`re very — you seem very real. And you seem very energetic.
RAY: Thank you.
CAVUTO: And you don`t — there is nothing elitist about you. And a lot of these shows, they seem to have their nose particularly stuck, you know? I don`t see that with you.