This is a partial transcript from "Your World with Neil Cavuto," May 2, 2005, that was edited for clarity.
NEIL CAVUTO, HOST: I have been looking forward to this one.
He is a winner yet again, but it did not hurt that Jeff Gordon was in front of this, a massive pileup at [Sunday's] NASCAR (search) shocker at Talladega Superspeedway (search). Fortunately, no serious injuries in this one, and, fortunately, for Gordon, his win moves him back up the NASCAR charts and into our studio.
With us now, none other than four-time NASCAR winner Jeff Gordon (search) and one of his most recent backers, Daniel Lalonde, the president and CEO of Tag Heuer North America.
Welcome, guys, to both of you.
JEFF GORDON, NASCAR DRIVER: Thank you.
DANIEL LALONDE, CEO, TAG HEUER NA: Hey. Thank you.
CAVUTO: Had he not won, would you have suited up with him or no?
LALONDE: Oh, well, that's a very good question, but it was already done, actually, at the end of last year. So, we signed up with Jeff at the end of last year and started our partnership this January.
CAVUTO: I was looking at that pileup, Jeff, and thinking, how did you dodge that?
GORDON: Oh, my goodness. Well, it's like you said. I was ahead of it. So, it's all about timing. And, at the right time, I was at the right place. And it was a huge accident and it took out a lot of really good cars. And we were fortunate to be one of the few that made it out of it.
CAVUTO: Yes. But no sooner does something like that happen, you're spinning around — what do you do in that event?
GORDON: You know, it's actually a very intense mental race, but, physically, it's not too bad. We won the race and did all of the festivities afterwards, flew up here last night, started in the early morning.
I'm very fortunate the fine folks at Tag Heuer put me on a billboard in Times Square (search). So, my face is up there.
CAVUTO: Yes, it's a big deal, yes.
GORDON: It's an inspiring way to get the day started.
CAVUTO: But you are young enough. We were talking about 33 years old, but when you started out, this thing was not that big. Auto racing was not that big. Why do you think it became big?
GORDON: Well, I mean, I have been racing ever since I was 5, 6 years old. So, as a kid growing up, I followed the Indy 500 and certain NASCAR events. But even then, I had no idea that, if I continued on, that it would ever get this big.
And then, when I did get into NASCAR in the Cup Series in '93, it was just starting to take off. And then, you know, we saw the Indianapolis Motor Speedway become part of the schedule, Southern California. And, all of a sudden, the fan base started growing and growing. The network televisions got involved, FOX...
CAVUTO: But when network got involved, I mean, you were a personable face for this. This is no offense. We were joking about this during the break here.
CAVUTO: But I think that, prior you to coming in, there were a lot of very neat guys, but kind of scary guys.
CAVUTO: And then you came along and you put a good face on it. Do you think that made a difference?
GORDON: Well, most people, I guess, for years, thought, to be a race car driver, you have to be intimidating looking.
CAVUTO: Right. Right. Most of them were.
GORDON: And they were.
CAVUTO: Especially when they wore sunglasses indoors, you knew this was not going to be a good interview.
GORDON: I believe we're all intimidating when you put a 3,400-pound car pound car underneath us.
Well, of course, you haven't seen my wife driving.
CAVUTO: But, Daniel, you hooked up with him. What does it mean for you? What do you get with that association?
LALONDE: Well, I think Jeff and Tag Heuer really share the values, which are about prestige, performance and precision. It's what we started. Tag Heuer has always been associating itself with celebrities like this.
CAVUTO: But you are also seeking out younger folks, right?
LALONDE: Well, we are. And, in our roster today, we have Tiger Woods, Maria Sharapova, and Uma Thurman. And we thought Jeff Gordon was the perfect ambassador for Tag Heuer.