This is a partial transcript from Your World with Neil Cavuto, December 3, 2003, that was edited for clarity.
Watch Your World w/Cavuto weekdays at 4 p.m. and 1 a.m. ET.
NEIL CAVUTO, HOST: Big and tall meet, I don’t know, big and bad. A shop that caters itself to the bigger men just grabbing the baddest, who just so happens to be one of the nicest. I’m talking Casual Male Retail Group hooking up with George Foreman (search).
David Levin runs Casual Male. George Foreman runs, well, pretty much anything he wants. No tough questions in this interview because he’ll hurt he me. But good to have you. Thank you both for coming.
GEORGE FOREMAN, FMR. HEAVYWEIGHT CHAMPION: I’m happy to be with you. I’m really happy about the Casual Male hook-up, big and tall clothing. That is going to look beautiful.
Moms in Texas and California that have the football players, 13 and 14, got a place to get beautiful clothes for beautiful kids. So they can look sharp all the time. That’s what I’m going to do.
CAVUTO: You are getting millions for this, aren’t you?
FOREMAN: You know what? It’s not about that. It’s about service this time.
FOREMAN: When I started with the grill it was about making everybody aware of healthy cooking and healthy eating. Now it’s about get some comfortable clothes so you can get out there and do healthy things.
CAVUTO: Yes. Because not that you need it, but the Foreman grills deal, you left that one with almost $140 million.
FOREMAN: Yes, and a lot of friends.
CAVUTO: All of these deals, I’ve heard figures in the half-billion-dollar range. Is that right?
FOREMAN: You know what? If you start counting money, you’re in trouble. I have too many cousins for that.
CAVUTO: George, I’m counting money. Your family has to be counting money. That’s a lot of money.
FOREMAN: But you know, you meet people in the airports and they walk up and say, "George, thank you." They used to walk up to the airport and say, "You should have beaten Mohammed Ali," or "Why didn’t you beat Frazier like that?"
Now they love me and I don’t have any one side or the other. So I like the idea of being of service this time.
CAVUTO: David, why hook up with this guy?
DAVID LEVIN, CASUAL MALE PRESIDENT AND CEO: He’s our customer. He represents everything that we have out there. George has been shopping our stores for years. And, we hooked up...
CAVUTO: I thought he made all his own clothes. No?
FOREMAN: You know, that’s the trouble. There are so many guys who think you get wealthy, it doesn’t matter what size you are, you can buy clothes. But there are a lot of big, strong young boys out there and men. And mothers are shopping for them. And wives, like my wife, shops for me at Casual Male, and they want comfortable clothes, as he was saying.
I’m sorry to interrupt you.
CAVUTO: So now, you obviously passed on Mike Tyson. So you wanted someone who had a good reputation.
LEVIN: Pure guy with George. And what George brings to the party for us is that, understanding what a big guy is all about, and comfort and fit being the key pieces for that business. And we have come out with the George Foreman Comfort Zone, and it has technology of new fabrications and construction. We have pants that expand up to three inches in the waist.
CAVUTO: That’s like me after lunch. So this guy, you think he’s going to move a lot of product, right?
LEVIN: He’s our grill man.
CAVUTO: George, how do you do that, though? I mean, no one thought that the Foreman grills were going to be that big.
FOREMAN: And they last.
CAVUTO: And you know, everyone kind of made fun of the big smiles and said no one is going to go with this. And all of a sudden, it was big, big, big, big, big. I think you sold in excess of 50 million units. Did you ever think it would be that big?
FOREMAN: Never that big. But I made a lot of friends, by the way.
FOREMAN: People would look out and see George Foreman as the old neighbor next door, the guy who pulls up his pants a hundred times when he’s mowing the lawn. And nothing happens. They stay there. You know?
And they’d say, "He reminds me of my grandpa or my uncle." And when they saw me endorsing things, they jumped on the bandwagon with me because I’m one of them.
CAVUTO: What about the boxing bandwagon? You know the state of the heavyweight division is a mess. We’ve had Larry Holmes here, Joe Frazier, Don King. They all kind of agree it’s a mess. Did you ever want back in?
FOREMAN: Yes. I liked boxing. I really did. My wife makes me stop now.
I wanted to get back into boxing and she told me, "Look, if you do..." So I’m more afraid of her than I am of boxers. And that’s the only reason I have not gotten back into boxing.
CAVUTO: We’re showing Joe Frazier, 1972. That’s 30 years ago.
FOREMAN: Can you believe that?
CAVUTO: What, you knocked him down six times?
FOREMAN: Five times I know -- or six times.