A lot of people have trouble with Valentine's Day.Actor Mel Gibson goes so far as to say he doesn't buy his wife anything on this day. That it's all a commercial setup."I tell her everyday I love her," he says. "I don't need a Valentine's Day to do that."I admire that. But sadly, some of us lunk-heads do need a reminder now and then. To take ourselves less seriously, and those we hold dear, more closely.What's startling is that about half of us men in this country don't even acknowledge this day to our significant other. Nothing. Nada. Not even a card.That's fine if you're Mel Gibson. But what if you're not? Yes, Valentine's Day comes with a lot of buying pressures. And yes, it is an industry now. But I say, so what? The card makers will make out like bandits. The flower guys, like thieves.But you don't need to get a card, or flowers, as much as you need to do something, anything to say thank you to someone who means a lot to you.It's sad it takes some of us guys a big occasion to do something big.Here's what I say, "Guys, a lot of us have lousy reputations. We have lots of explaining to do. Don't break the bank. But please, don't break her heart."Take it from a business guy. It's not the big things women seek, it's the little things they sometimes never get.Today, get it for them.What do you think? Send your comments to: email@example.comWatch Neil Cavuto's Common Sense weekdays at 4 p.m. ET on Your World with Neil Cavuto.