This is a rush transcript from "The Five," January 2, 2013. This copy may not be in its final form and may be updated.

GREG GUTFELD, CO-HOST: Classic Deep Purple, Dana.

So, as you know, some Hollywood celebrities put on their "thoughtful voices" to tape a gun control ad. There they demand that you demand something be done.

Fine. But I get the feeling that's where the thoughtfulness ends. For them, getting serious about an idea is like work -- a concept most are unfamiliar with, but which they fake and then it's back to therapy.

Now, a gun rights group hit back with this video.

(BEGIN VIDEO CLIP)

JAMIE FOXX, ACTOR: Columbine.

(GUNFIRE)

JEREMY RENNER, ACTOR: Newtown.

(GUNFIRE)

AMANDA PEET, ACTRESS: Newtown.

(GUNFIRE)

JOHN HAMM, ACTOR: Newtown.

(GUNFIRE)

RASHIDA JONES, ACTRESS: How many more classrooms?

JONES: OK, I can understand why people like that.

CAMERON DIAZ, ACTRESS: Demand a plan.

(END VIDEO CLIP)

KIMBERLY GUILFOYLE, CO-HOST: I mean, seriously.

GUTFELD: Thank you. The message where would these puppets be without guns? The fact is, if it weren't for the fantasies of death and mayhem, half of the folks would be selling smoothies on Sunset. But I'm sure they will tell you the art has no influence on you, which must tick advertisers off, who spend billions hoping they influence society by hiring these jokers to sell their stuff. Maybe they should stop.

But if Hollywood dismisses their influence, why do they persist in putting out the message film? Steep in anti-business, pro-green trite, or these PSAs? I guess only those messages matter if it scores them a seat on Leo DiCaprio's private jet.

In a way, these Hollywood public service announcements do perform one service, they have let the rest of us know who the self-important drones are. I can't wait until the kids in Silicon Valley finally get actors replaced with holograms, the collective I.Q. of Hollywood would go up 50 percent.

K.G., were you paying attention?

GUILFOYLE: I was. I have the chills, thank you. It got me sick.

GUTFELD: I did get you sick and I'm sorry for that.

BOB BECKEL, CO-HOST: Guys spent the night.

GUILFOYLE: In the satellite truck.

GUTFELD: Yes, that's where you ---

Kimberly, did that video work? What they did was they took the actors and actresses who were making these (INAUDIBLE) with the violence and the gun. I just wanted to recap.

GUILFOYLE: I got it. It saw it. Listen, I got it, I got it. Cameron, the whole group. When are we going to learn about it?

GUTFELD: Yes, yes. OK.

GUILFOYLE: Right. I get it. It's hypocritical. What is the message here? Maybe they should give back their paycheck for making these violent movies and donate them to have people who are armed to protect student in school. How about that?

GUTFELD: That's a very good point.

GUILFOYLE: My participation has been noteworthy and is concluded.

GUTFELD: Nicely done.

Bob, I kind of like the fact that someone is calling Hollywood out using their glib language and their clever editing. Even if you disagree with it, it's nice to see it.

BECKEL: It's a typical National Rifle Association --

GUTFELD: That wasn't them.

BECKEL: Whoever did this, the same crowd and nuts who do this stuff. The fact of the matter is those people did that as actors and actresses of those movies. What they say is what they believe.