From The Hill:
The White House will court basketball fans in a "March Madness"-themed campaign to increase ObamaCare enrollment ahead of a March 31 deadline.
The administration on Monday will release its "16 Sweetest Reasons to Get Covered" bracket listing the top reasons to get health insurance, according to a White House official. Each day, the bracket will be updated based on votes from online users.
The official said the effort is part ongoing attempts to "reach young consumers where they are."