HealthCare.gov goal is for 80% of users to be able to enroll for insurance

November 18, 2013 / Written By Washington Post

WAPO: HealthCare.gov goal is for 80% of users to be able to enroll for insurance

The Obama administration will consider the new federal insurance marketplace a success if 80 percent of users can buy health-care plans online, according to government and industry officials familiar with the project.

The goal for how many people should be able to make it through the insurance exchange is an internal target that administration officials have not made public. It acknowledges that as many as one in five Americans who try to use the Web site to buy insurance will be unable to do so.

The measure is the first concrete performance standard in the 31/2 years since the government began to design the health exchange, and was defined by a group of federal officials and technical experts in late October. It is now guiding the work of hundreds of government employees and contractors racing to try to repair the balky Web site by the administration’s Nov. 30 deadline.

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