And if Leno appeals to those people then --
O'REILLY: Yes, because you Leno beats Letterman. But Letterman is treated much better by the mainstream media than Leno.
GOLDBERG: Yes, because he -- because --
O'REILLY: He's cool.
GOLDBERG: -- one of the most important traits -- what did you say just now.
O'REILLY: Letterman is cool to them.
GOLDBERG: Exactly. That's exactly the word I was going to use. That is the most important trait these days, or at least, seemingly is, if you're cool and hip.
So, Leno was not seen as that. Letterman is. And the people who take down people like Leno, they want to see themselves as cool and hip.
So, if you take down the guy who appeals to Middle America or, at least, get snarky with the guy who appeals to Middle America, that makes you in some way cooler and hipper.
O'REILLY: All right, NBC better be careful with the Leno deal though. There are a lot of money that they could lose there. But, hey, maybe they have research on Jay that we don't know about.
Content and Programming Copyright 2013 Fox News Network, LLC. ALL RIGHTS RESERVED. Copyright 2013 CQ-Roll Call, Inc. All materials herein are protected by United States copyright law and may not be reproduced, distributed, transmitted, displayed, published or broadcast without the prior written permission of CQ-Roll Call. You may not alter or remove any trademark, copyright or other notice from copies of the content.