SCOTT: A small sample of what the media portrayed as political gaffes, but not all gaffes got the same treatment. We were talking in the break, Juan, about your reaction when Mitt Romney made his binders full of women comment in the debate.
WILLIAMS: Well, first, I just thought it was my flaw -- or my feeling as a good journalist, because when he said it, I thought, that is a funny way to put it, that's strange, but I didn't think it was worthy of what followed, which was several days where it dominated social media, and then made its way into mainstream media as evidence that he somehow was out of touch with women, or that he really doesn't know enough women. And then there was political cartoons suggesting it was old Playboy binders. I just couldn't believe it, that it came from that.
GRENELL: And the irony here is that the Democrats always tell us, context is really the key here. And the context was that Governor Romney was trying to find women to promote and to put into the cabinet. That is a wonderful thing to celebrate. And the fact that resumes were put into a binder -- it seems so silly, but I can guarantee you the Obama campaign was there watching and looking for a mess up that would relate to women and jump on on social media, because it all stemmed from the Obama campaign.
PINKERTON: Or a phrase they could take out of context and manipulate it.
MILLER: Forgive me, gentlemen, but yes, as a woman, when I heard that, I thought, oh, there we go again. Relegated to that list that's going across somebody's desk, because nobody can find a qualified woman. It's just so hard to find one. That is what resonated. Not all gaffes are created equal. Some resonate with the American people, whether or not the media choose to get behind it.
GRENELL: No, but the difference on that is that it resonated because it was messaged and tailored and pushed. Most people, including the liberal sitting next to me, didn't take it that way.
MILLER: Most liberal men didn't take it that way.
SCOTT: That is true. But isn't it true that Governor Romney had more women in his cabinet than any other governor to that point? Or serving governor?
PINKERTON: I mean, you know, I don't think the Romney campaign did a very good job. I think they kind of ran away from their record as governor, because they were afraid of the healthcare thing. I think Romneycare hurt them in the Republican primary, so they thought, but by the time he'd cinched the nomination, which was March, I think they sort of forgot to pivot to the middle, including highlighting Beth Myers (ph) and all the rest of them.
GRENELL: One thing that the Romney did a terrible job at is treating -- they treated the media like a group. And they would give briefings as a group. Look, I'm a press secretary by training. The one thing you can't do is treat the media as a group. You have got to get them fighting against themselves. You got to get the competition amongst the reporters, amped up. So you leak to one, you give one an interview, you sit down with another and do individual, so they are not all getting the same information, and they are not all able to gang up on you.
SCOTT: We talked about the fact that there were so many polls taken. There was also a lot of coverage of the campaigns, and this poll or this survey is kind of interesting. The Pew Center took a study on the tone of the coverage, and found that both campaigns actually did get more negative coverage, but the preponderance of negative coverage was far worse for the Romney campaign, 38 percent negative, 15 percent positive. Versus the Obama campaign, 30 percent negative, and 19 percent positive. Does that surprise you, Juan?
WILLIAMS: It does surprise you. I think in essence that there is more balance there than I would have thought, because I think the American people overwhelmingly think that the was pro-Obama, I don't think there is any question about that.
GRENELL: These numbers show that they were.
PINKERTON: The spread between positive and negative was 23-11, that is two to one in favor of Obama. That is a pretty big -- in a close election, that's a pretty big difference.
GRENELL: Juan thought that it wasn't more--
WILLIAMS: I think if you ask people, they say overwhelmingly that they believe that--
PINKERTON: Hold up, you're right, Juan. People do think that. The Pew Center has its own methodology, which we might analyze some other time, and maybe they come up with numbers that show less bias.
MILLER: 100 points, 100 electoral votes is not a close election. And I am amazed that the bias was that small.
WILLIAMS: We were talking earlier about an incident, a gaffe, where everyone -- at least for my, not Judy's money, I thought it was unfair to Romney. But I think, for example, the "You didn't build it" gaffe, which then became a theme of the Republican convention, I think fact checkers far and wide have said, hey, wait a second, listen to the entire context of that speech.
GRENELL: I think the context was worse for that. When he goes through this whole litany of denigrating success and wealthy people, the whole thing, Juan, is worse. The context for that is outrageous. If you listen to that whole clip, you --
WILLIAMS: Listen to the whole speech, and it is pretty clear that what he's talking about is infrastructure, bridges, roads, education of our people, of the workforce.
GRENELL: And the successful people, how dare them think that they are--
WILLIAMS: I think that is spin. And I think that came from the right. And it worked tremendously.
GRENELL: He said it. He actually said it.
WILLIAMS: That is like Romney saying I don't care about the poor. He didn't mean that he does not care about the poor.
PINKERTON: I wrote a piece about this, and I recall that Obama said the words "American system," which actually goes back to Henry Clay, not a liberal, who did say infrastructure and monopoly of violence and rule of law are pretty important for anybody getting rich. I think in that case, Obama did get a bad rap.
MILLER: And remember, Etch-a-Sketch, look, the most damage that was done to the Romney campaign often came from people in the Romney campaign. Etch-a-Sketch, you just turn over a page and he's going to be something else. At the end, the American people either didn't know who he was, or they didn't like the person they saw emerging. What should have been an election about the economy became an election about empathy or lack thereof. And that's Republicans' fault.
PINKERTON: Biggest gaffe of the year and probably the biggest game changer in the election was the 47 percent, which came right out of Romney's mouth. I think David Corn gets credit for having probably the most decisive single reporting scoop of the whole season.
SCOTT: All right. More "News Watch" ahead, but first if you see something that you feel shows evidence of media bias, get on that new-fangled Twitter machine, tweet us @foxnewswatch on Twitter.
Up next, why did the media ignore some of the biggest stories of the year?
(BEGIN VIDEO CLIP)
STEVE KROFT, CBS NEWS: Mr. President, this morning you went out of your way to avoid the use of the word "terrorism" in connection with the Libya attack. Do you believe that this was a terrorist attack?
OBAMA: Well, it's too early to know exactly how this came about, what group was involved, but obviously it was an attack on Americans. And we are going to be working with the Libyan government to make sure that we bring these folks to justice, one way or the other.