From the website:
The Mia Moo Fund is a non-profit organization that is dedicated to raising awareness and funds towards research, treatments and causes of cleft lip & palate. We invite everyone countrywide to participate with us as we strive to support one another, lend a helping hand and bring a smile to each and every child.
The organization began in 2014 after Mia Robertson, daughter of Jase and Missy Robertson, completed surgery for her cleft lip / palate. As Mia entered surgery, thousands of supportive fans tweeted, blogged and talked about how strong and beautiful she was. It was both empowering and inspiring. It has since become our mission to bring this type of support and love to each and every child that suffers from cleft lip and palate. These children face difficulties that are hard to comprehend, but with your support, the impossible can be achieved.
With your support, we can help these children view life from a new perspective, gain the confidence they deserve and reach their full potential as they grow and become extraordinary examples to their friends, family, classmates, neighbors and more.