From the website:
This April, Break is using its prank powers for good. In honor of National Child Abuse Prevention Month, we’re helping raise awareness and funds for anti-bullying programs for kids and teens.
We’re creating our own “positive pranks” – surprising people with random moments of joy - and teaming up with our favorite YouTube pranksters to help spread the word and get people involved. For every 1,000 views any of our pranks receive, we’ll donate $1 to the anti-bullying charity, DoSomething.org. We’re doing this because we love pranks – but more importantly, we believe in pranks for a purpose.