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Booze, Bras and Husbands: What Women Want According to Vintage Advertising
When it comes to the history of our gender, nothing is quite as fascinating and disturbing as the history of advertising as it relates to women. Vintage ads for, about, and featuring the fairer sex range from retro-cute to scarily sexist with their portrayal of women. WATCH: Adding Retro Flair to Your Wardrobe But we like to look back at these vintage ads for everything from cocktails to underwear to feminine hygiene products to remember how far we've come as well as how far we are from where we need to be in the world of advertising. Plus, a lot of these old ads are so backwards and ridiculous, you have to laugh. So take a trip back in time with us to see what ad execs of the past thought women would want!
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Jantzen

"I really should be reading this 'How to Sail' book . . . Oh. Never mind."
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Noxzema

Ouch.
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Swans Down

Remember: Men love Swans Down cake (and the girls who bake them)!
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Exercise Equipment

Use these funky workout machines to get in shape for summer. They're sure to probably (but not likely) work.
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Schlitz

Forget the girlfriend; save the beer!
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Howland

Florence knows.
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Meltonian

"I try to focus on my game . . . but all I can think of is how dirty my shoes are!"
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Lucky Strike

Didn't you know smoking was good for playing tennis?
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Maidenform

I, too, dreamed I was a knockout.
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Camel

That girl scares me.
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Caley

"You disgusted me before, but now that you've given me chocolate I'm strangely aroused."
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Booze, Bras and Husbands: What Women Want According to Vintage Advertising

When it comes to the history of our gender, nothing is quite as fascinating and disturbing as the history of advertising as it relates to women. Vintage ads for, about, and featuring the fairer sex range from retro-cute to scarily sexist with their portrayal of women. WATCH: Adding Retro Flair to Your Wardrobe But we like to look back at these vintage ads for everything from cocktails to underwear to feminine hygiene products to remember how far we've come as well as how far we are from where we need to be in the world of advertising. Plus, a lot of these old ads are so backwards and ridiculous, you have to laugh. So take a trip back in time with us to see what ad execs of the past thought women would want!

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