LIFESTYLE

Lenny Niemeyer, Brazil's Bikini Queen
Before she became Brazil's bikini queen, Lenny Niemeyer was locked away in her garage, making swimwear out of old pareos and sliced cow bones.
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In this Feb. 26, 2013 photo, Brazilian designer Lenny Niemeyer poses for a photo in her office in Rio de Janeiro, Brazil. Before she became Brazil's bikini queen, with an empire of chic boutiques and legions of VIP fans, Niemeyer was locked away in her garage, making swimwear from scraps of used cloth and sliced cow bones. Known for her use of muted earth tones and the clean, almost architectural lines of her swimwear, Niemeyer sells some 350,000 pieces a year, mostly at her 26 boutiques throughout the country, but also at multi-mark shops in Britain, France, the Bahamas and in 23 U.S. states. (AP Photo/Felipe Dana)
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Models wear creations from the Lenny summer collection during Fashion Rio in Rio de Janeiro, Brazil, Wednesday, April 17, 2013. Known for her use of muted earth tones and the clean, almost architectural lines of her swimwear, Lenny Niemeyer sells some 350,000 pieces a year, mostly at her 26 boutiques throughout the country, but also at multi-mark shops in Britain, France, the Bahamas and in 23 U.S. states. (AP Photo/Felipe Dana)
(AP2013)

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A model wears a creation from the Lenny summer collection during Fashion Rio in Rio de Janeiro, Brazil, Wednesday, April 17, 2013. After years of selling her pieces to established brands that would slap their own labels on the pieces, Lenny Niemeyer opened her first signature store in the chic beachfront neighborhood of Ipanema in the early 1990s. Her empire continues to expand, and Niemeyer now employs some 180 seamstresses who churn out roughly 30,000 pieces a month at her humming headquarters-and-factory . (AP Photo/Felipe Dana)
(AP2013)

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A model wears a creation from Lenny summer collection during Fashion Rio in Rio de Janeiro, Brazil, Wednesday, April 17, 2013. Lenny's swimwear bikinis make regular appearances in Vogues the world over, helping her win a legion of heavy-hitting fans who include celebrated fashion designer Carolina Herrera and pop sensation Lady Gaga, who donned a turquoise strapless number by the designer while in Rio last year. (AP Photo/Felipe Dana)
(AP2013)

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Models wear creations from the Lenny summer collection during Fashion Rio in Rio de Janeiro, Brazil, Wednesday, April 17, 2013. Known for her use of muted earth tones and the clean, almost architectural lines of her swimwear, Lenny Niemeyer sells some 350,000 pieces a year, mostly at her 26 boutiques throughout the country, but also at multi-mark shops in Britain, France, the Bahamas and in 23 U.S. states. (AP Photo/Felipe Dana)

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A model wears a creation from the Lenny summer collection during Fashion Rio in Rio de Janeiro, Brazil, Wednesday, April 17, 2013. The brand of choice for well-heeled Brazilians for more than two decades, Lenny leaped to international fame in 2007, when Nicole Kidman wore one of her swimsuits in a racy "Vanity Fair" spread, then ordered several Lenny suits of her own. (AP Photo/Felipe Dana)
(AP2013)

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A model wears a creation from the Lenny summer collection during Fashion Rio in Rio de Janeiro, Brazil, Wednesday, April 17, 2013. The brand of choice for well-heeled Brazilians for more than two decades, Lenny leaped to international fame in 2007, when Nicole Kidman wore one of her swimsuits in a racy "Vanity Fair" spread, then ordered several Lenny suits of her own. (AP Photo/Felipe Dana)
(AP2013)

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A model wears a creation from the Lenny summer collection during Fashion Rio in Rio de Janeiro, Brazil, Wednesday, April 17, 2013. In Brazil, where her bikinis start at around $125 and are among the most expensive on the market, Lenny's adored. (AP Photo/Felipe Dana)
(AP2013)

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A model wears a creation from the Lenny summer collection during Fashion Rio in Rio de Janeiro, Brazil, Wednesday, April 17, 2013. While still almost alarmingly itsy-bitsy by American standards, Lenny's bikinis are less revealing than most bikinis in Brazil, and less flashy and cutesy than the bubblegum pink offerings of many local swimwear labels. (AP Photo/Felipe Dana)
(AP2013)

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A model wears a creation from the Lenny summer collection during Fashion Rio in Rio de Janeiro, Brazil, Wednesday, April 17, 2013. Known for her use of muted earth tones and the clean, almost architectural lines of her swimwear, Niemeyer sells some 350,000 pieces a year, mostly at her 26 boutiques throughout the country, but also at multi-mark shops in Britain, France, the Bahamas and in 23 U.S. states. (AP Photo/Felipe Dana)
(AP2013)

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A model wears a creation from the Lenny summer collection during Fashion Rio in Rio de Janeiro, Brazil, Wednesday, April 17, 2013. While still almost alarmingly itsy-bitsy by American standards, Lenny's bikinis are less revealing than most bikinis in Brazil, and less flashy and cutesy than the bubblegum pink offerings of many local swimwear labels. (AP Photo/Felipe Dana)
(AP2013)

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A model wears a creation from the Lenny summer collection during Fashion Rio in Rio de Janeiro, Brazil, Wednesday, April 17, 2013. Known for her use of muted earth tones and the clean, almost architectural lines of her swimwear, Lenny Niemeyer sells some 350,000 pieces a year, mostly at her 26 boutiques throughout the country, but also at multi-mark shops in Britain, France, the Bahamas and in 23 U.S. states. (AP Photo/Felipe Dana)
(AP2013)

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A model wears a creation from the Lenny summer collection during Fashion Rio in Rio de Janeiro, Brazil, Wednesday, April 17, 2013. While still almost alarmingly itsy-bitsy by American standards, Lenny's bikinis are less revealing than most bikinis in Brazil, and less flashy and cutesy than the bubblegum pink offerings of many local swimwear labels. (AP Photo/Felipe Dana)
(AP2013)

Lenny Niemeyer, Brazil's Bikini Queen

Before she became Brazil's bikini queen, Lenny Niemeyer was locked away in her garage, making swimwear out of old pareos and sliced cow bones.

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