The Wise Men's name are Balthasar, Gaspar and Melchior.
The gifts the Wise Men bring to children represent, in biblical scripture, the gifts the Three Wise Men brought to Christ.
On the evening of January 6, many families eat Rosca de Reyes and drink hot chocolate.
Bakeries bake the plastic baby figurines into the Rosca.
Depending on the tradition you follow, getting a plastic baby figurine in your piece of break could mean you're lucky, or it could mean you have to buy tamales for your family.
Many Latino families leave their Christmas decoration out until after Three Kings Day, when they honor the Three Wise Men.
The star represents the star that the Wise Men followed to find baby Jesus.
Many Mexican children put their shoes under the Christmas tree the night before Three Kings Day so the Wise Men know where to put their gifts.
Latino markets stock their shelves with Rosca de Reyes for the holiday.
A Latino market in Utah gears up for the big holiday.
Isaí Sánchez poses for a picture before releasing his balloon for the Wise Men to find.
Isaí Sánchez takes his first look at his Three Kings Day gifts.
Isaí Sánchez shows the letter he wrote to the Wise Men.
For many Latinos, Christmas lasts until Jan. 6th, when Los Tres Reyes Magos arrive in their home bearing gifts.