Hayley Williams has been thinking outside of the box lately.
The 27-year-old frontwoman of American rock band Paramore, who could easily give Rainbow Brite a run for her money with her ever-changing kaleidoscope of a mane, has launched her very own DIY hair color line this year, named goodDYEyoung.
The collection, which honors both the singer’s multi-hued style as well as her massive legion of young fans, highlights bold DIY hair colors in "unapologetically loud colors," including Ex-Girl (neon hot pink), Riot (super orange) and Steal My Sunshine (a "smiley-bright" yellow), among others. The products are not only vegan and safe for all hair types, but they also encourage users to get creative and express themselves with some of the boldest colors they’ll ever find in a tube.
While it makes perfect sense for Williams to kick off her hair dye line with Nashville-based colorist and friend Brian O’ Connor, as well as L’Oreal alum Erik Hoover, she’s also pretty passionate about getting others to stand out from a crowd with just a pop of color (or three).
FOX News Magazine spoke exclusively with Williams about goodDYEyoung, her biggest coloring regret, and the one shade she’s itching to try next:
FNM: When did you realize that you wanted to create a hair dye collection of your own?
HW: The goodDYEyoung line been over four years in the making. For me, connections and community were missing. I think there should be a connection between the people who are creating the dye, selling it, and actually doing it. When I started my color journey, I didn’t relate to anybody and I wanted there to be a community of people that are trying new things, dying their hair, wearing new clothes or whatever they’re doing. That’s kind of what I am hoping to do with GDY, make it feel like a community of people who are really creative, really inspiring, and who aren’t afraid to be different.
FNM: Your line offers these bold, bright hues, which some people may be hesitant to try. Any advice for everyday wear?
HW: The best way to rock it is to be proud of it. Usually my makeup is natural-looking, but my hair is always a bright color. I wear it like there’s nothing different about it.
FNM: Aside from using your collection, what are some general tips/tricks you can give on achieving a rich, gorgeous color right from home?
HW: Read directions and educate yourself. Know what you are putting on your hair and body,and why. Think about what you want the end result to be.
FNM: Which color from the collection is really resonating with you lately and why?
HW: Right now it’s still Steal My Sunshine, the yellow. It’s so ridiculous and fun to wear. I think I had more compliments on my hair than ever, and it’s so weird because I thought people wouldn’t be into the green undertone that we put into it, but that’s what I really loved about it.
FNM: I read that you started coloring your hair at age 13. Could you tell us more about that?
HW: I wasn’t allowed to get tattoos, but I was allowed to dye my hair. So there’s that!
FNM: Fair enough. Is there a hair color that you’ve tried that you regret? Or a color that, personally, you’re not a fan of on your own head?
HW: I dyed my hair black — that was a mistake and it took a long time to take out of my hair.
FNM: What’s the one hair color you haven’t tried as of yet and why?
HW: I usually go bold but now I’d like to try pastel. I’ve seen Brian create really cool, magical pastel looks.
FNM: On that note, we’ve all had that moment in our lives where we had an awful haircut. What was the worst haircut experience you’ve ever had?
HW: I called it the LEGO haircut. I had a few inches cut off it in order to keep my hair looking healthy. This haircut has been immortalized since it’s what I had for my driver’s license picture.
FNM: Tell us about the color you rocked on your wedding day earlier this year.
HW: Brian dyed my hair for the wedding. I had Steal My Sunshine (yellow) underneath and Riot (orange) on top of it, and the result was this creamsicle, really cool color.
FNM: I read Paramore is working on another studio album. I know you can’t reveal too much, but what can fans expect?
HW: All I can say right now is that Taylor and I are currently writing.
FNM: Do you have a favorite song — not a Paramore song — that you wish you wrote? Why?
HW: There’s probably a bunch, but if we think about the classics it would be "I Can’t Help Falling in Love with You" by Elvis Presley. There’s a thousand renditions of it, and that’s how you know it’s a good song — it can be done in different styles and still sound amazing and beautiful. Another song is "Can’t Get Next to You" by The Temptations. It was my favorite song in 5th grade. It’s so honest and clever.
FNM: In addition to your wild hair, you’ve also got a bunch of cool tattoos. What’s the weirdest/craziest one you’ve gotten?
HW: I mostly have only weird tattoos. They’re all inside jokes and I’m always getting something that’s personal to me. If I had to pick one, I would say it’s the "Wayne’s World" tattoo coming out of a rose. My sister and I both got that together for her 18th birthday.