LIFESTYLE

Digital Expansion: iHeartRadio Adds 55 Hispanic Stations

LAS VEGAS, NV - SEPTEMBER 22:  Musician Taylor Swift interviews in the Elvis Duran Broadcast Room during the 2012 iHeartRadio Music Festival at the MGM Grand Garden Arena on September 22, 2012 in Las Vegas, Nevada.  (Photo by David Becker/Getty Images for Clear Channel)

LAS VEGAS, NV - SEPTEMBER 22: Musician Taylor Swift interviews in the Elvis Duran Broadcast Room during the 2012 iHeartRadio Music Festival at the MGM Grand Garden Arena on September 22, 2012 in Las Vegas, Nevada. (Photo by David Becker/Getty Images for Clear Channel)  (2012 Getty Images)

Clear Channel Media and Entertainment has added 55 radio stations to its iHeartRadio Hispanic Network, according to Radio Ink Magazine. These come from acquiring Grupo ACIR which owns or operates the stations across Mexico.

Clear Channel will also become the digital ad sales provider for these Mexican outlets, exchanging all local Mexican station ads with consumer-targeted U.S. ads. The emphasis is on American exposure to the Mexico-based programming, says Rain News.

According to Radio World, Darren Davis, President of Clear Channel Media and Entertainment, says the deal offers listeners and advertisers more availability of Hispanic programing through the iHeartRadio platform, which will expand the reach of Grupo ACIR stations.

The addition of ACIR’s stations will provide iHeartRadio listeners with instant access to local Mexican stations such as “Siempre”, Mexico City’s music, news and sports station, and “La 1260,” Mexico City’s AM News/Talk station. 

Some of the most recognized Mexican national radio brands such as “Amor,” featuring Spanish love songs, and “Mix,” playing Mexico’s favorite songs from the 80s, 90s and today in English, will be featured on the digital streaming platform, reports Radio Ink Magazine.

With the stations, says Rain News, comes access to top Hispanic personalities including Alejandro Villalvazo, Antonio de Valdés, Sofía Sánchez Navarro and Pepe Segarra.

According to Radio World, Vice President and General Manager of ACIR Antonio Ibarra said, “We are very happy that our stations will be available on the iHeartRadio platform and that we can reach the growing Hispanic community in the U.S.”

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