All California Millionaire Wants for Christmas is... a Latina Girlfriend

A San Diego millionaire is looking for love. And Marc Paskin is offering money, kind of, to a Latina who’s looking for a sugar daddy.

The widowed real estate mogul created a stir recently after he paid for a huge billboard with his smiling, goateed face on it that says: “All I Want for Christmas is a Latina Girlfriend.” Beneath that it reads: Email Marc:

The billboard is in Barrio Logan, a mostly Latino neighborhood.

Why a Latina?

That’s the question people are asking after the bizarre billboard appeared on a busy expressway. Paskin, never shy about talking to the media, has stayed mysteriously mum about his intentions.

Paskin, 63, first gained fame after appearing on the reality show “Secret Millionaire.” He also created headlines for his philanthropy, including once quietly handing out $125,000, a $10 bill at a time, to a Detroit neighborhood, and once giving a woman who lost his daughter and mother in a violent crime a check for a “free apartment for one year.”

He has told the media he wants to die poor.

“When I die, no one will be at my funeral talking about my cash flow or how many properties I own,” he told the San Diego Union Tribune recently. “But they will be talking about my heart, and how I used my success to help others in need. Giving back, helping others - to me, that is success, not the size of your bank account.”

But he then added that his generosity – and his huge cash flow – has its limits.

"A guy from the Midwest sent me a several-page e-mail, saying he was almost 400 pounds and wanted money for a gastric bypass. A woman e-mailed me that she is poor and needs $500 for tires. People want help paying their mortgage,” he told the website. “I feel bad for people in their situations, but I have to be very selective as to whom I help — I can’t help everyone."

Paskin wife of 28 years died a decade ago of a diabetes-related illness. He has two adult children and three children. He claims he likes to travel, sing karaoke and dress up as Elvis Presley.

With reporting from The Associated Press.

Follow us on
Like us at