This week on Being Latino on Facebook we talked about New York’s Mayor Bloomberg and his attempts to heed hurricane warnings in very broken Spanish.
Though some appreciated the gesture, many others lampooned him for his efforts, going so far as to create fake Twitter accounts to do so.
A fake Twitter account to poke fun at the mayor shouldn’t be surprising, these days everything can and is done online. You can rile up a group of people to create unwarranted controversy around a movie, as was the case with Colombiana, and you can create a new identity as an individual. In fact, whether for good or bad, online social media platforms have now become what defines us, essentially our online personas are the new resume.
Online everyone is a brand, and social media is the marketing tool that we use to create our advertising. Comedian, Alex Cambert, is learning this as he begins to use his comedic chops to developing an online following, giving him an entirely new audience of fans.
But even with all of this technology at our fingertips that gives us the ability to supplement our offline efforts or create entire new personas online, there are still some things that keyboard strokes cannot change: who we are and the way we feel. Our emotions, particularly heartbreak, make us all equal, because at the end of the day we are all still only human.
Being Latino is a communication platform whose mission is to educate and connect all peoples across the global Latino spectrum. Being Latino is the largest fan page for Latinos on Facebook.