Hispanic vs. Latino vs. Mexican

On his site Latino Rebranded, social media guru (and Latino Pundit founder) Louis Pagan has been using Twitter Venn to graph out whether tweeters are more likely to use the term ‘Latino,’ ‘Hispanic’ or ‘Mexican.’ 

Pagan’s conclusion (visible here): Though ‘Latino’ is more popular than 'Hispanic,'' Mexican' by far out-appears both. 

Whether that's because of proud self-identification of lots of people chatting up Mexican food and telenovelas, though, no one will ever know.