Food Trends

A short history of Pez candy

It’s the pint-sized piece of plastic and fruity candy that’s captured the hearts of millions around the world. Pez. From Mickey Mouse to Santa Claus and Darth Vader in between, the list of larger than life characters immortalized by the company is long.

no smoking pezzing allowed.jpg

No Smoking

Pez, short for the German word “pfefferminz” or peppermint in English, was first introduced in Austria by Eduard Haas, III in 1927 as a breath mint for adult smokers.

Pez Company Inc.

50s_space_gun_clear.jpg

Knock Offs

The Pez brand is trading on near cult like status these days. And believe it or not, just like Louis Vuitton, people are finding ways to make a quick buck off of counterfeiting the novelty item. A clear gun from the fifties that sold on Ebay for about $13,000 ended up being a fake.

Pez Company Inc.

resin mock ups.jpg

Icons

Popular Pez sets have included Star Wars, Lord of the Rings and most recently, the US Presidents. Here are a few resin mock ups. 

Pez Company Inc.

donkey on west coast pair sold for $20K.JPG

Big Money

Collecting Pez has become a serious business. “Some people buy cars, some people buy art work, some people buy Pez dispensers," said collector Shawn Peterson, referring to the recent $20,000 sale of a rare donkey and elephant. He says only 3 of the donkey dispensers are known to exist.

Pez Company Inc.

JFK set.jpg

Mr. Pez President

The donkey and elephant set was originally created as part of a larger set as a gift for President Kennedy in 1961. The set was returned and though it’s reportedly in Austria, hasn’t been seen since.

Pez Company Inc.

20s vintage PEZ girl.jpg

Billions of Bricks

The privately held, still family owned company ships about 100 million dispensers to more than 80 countries around the world. It’s most popular in the United States, Americans eat more than 3 billion of the tiny “bricks” of candy annually.

Pez Company Inc.

Ratzenberger set.jpg

Celebrity Status

John Ratzenberger, better known as Cliff from Cheers, approached Pez CEO and President, Joseph Vittoria, about creating a set of dispensers to depict every Pixar character he’s voiced for the film company’s CEO, John Lassiter.The set is now on display in the Pez company Visitor Center in Orange, Connecticut. 

Pez Company Inc.

70s dispensers_Small.jpg

The Beginning 

The “headless” dispenser or regular was patented in 1948. According to Shawn Peterson, Pez didn’t take off in the United States until the 1950’s.

Pez Company Inc.

70s Santa ad.jpg

How it Began

“Somebody in marketing said, you know what let’s change it from Peppermint flavors to fruit flavors and put a cartoon head on it. This is something kids would like,” said Peterson. Thus launching the Pez phenomenon.

Pez Company Inc.

mickey die cut painted.jpg

Sign of the Times

Adults and kids alike soon clamored for the latest incarnation of their favorite Disney character or superhero. Even as a young boy, CEO and President, Joseph Vittoria, says he was hooked. “Think about your own childhood growing up. I don’t know about you but my mom always brought me some Pez dispensers. I think that connection to what was happening at the time is what Pez was known for.”

Pez Company Inc.

A short history of Pez candy

It’s the pint-sized piece of plastic and fruity candy that’s captured the hearts of millions around the world. Pez. From Mickey Mouse to Santa Claus and Darth Vader in between, the list of larger than life characters immortalized by the company is long.

More From Our Sponsors