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Fast Food

Chipotle offers free booze to woo customers in the Midwest

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 (Chipotle)

Chipotle is still trying to win back customers by reinvigorating its approach to food safety and customer satisfaction after several foodborne illness outbreaks last year.

From the introduction of a loyalty programs to frequently doling out free food coupons, Chipotle is practically begging burrito bowl enthusiasts to come back.

Now, the fast-casual chain’s newest ploy is free booze. 

Yes, you heard that right: At certain Midwest Chipotle locations, you’ll be able to take advantage of two-for-one margarita and beer deals.

Enjoy a drink half-off, or if you've got a friend or are just really thirsty, get the two-for-one special available from 4 p.m. to 8 p.m. at 300 locations in Iowa, Kansas, Kentucky, Missouri, Nebraska, Ohio, and Wisconsin. Alcohol, sold at over 1,700 U.S. locations, isn't a huge moneymaker for the chain, accounting for about 2 percent of the company's sales. 

Unfortunately, it’s only one deal per customer, so you won’t easily be able to back for seconds and thirds--to get sloshed with a side of guac — at least not cheaply.

The promotion will run through September, but, if successful, may spread to other regions.

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