Despite our protestations, a disturbing real estate trend continues: ssing "Pinterest" as a blanket descriptor in new home listings to convey a sense of style, regardless of whether the home is actually well decorated.
Let's get this out of the way right up front: Pinterest has considerable high-design chops. And when it comes to the decor whims, likes, and outright obsessions of the Pinterest crowd -- the home design trends that they collectively find "PInteresting" -- I'm well-versed.
Pinterest love encompasses a wide range of tends and fads, from antique inspiration to bold black marble countertops and blue-painted walls. But as the resident Pinterest Pundit at realtor.com, I'm disturbed to see the term applied so loosely. Just because a home has a mudroom and a painted chalkboard wall doesn't make it worthy of the Internet's greatest corkboard. An"EAT" sign does not inspiration make.
So we took a look at some current Pinterest-touting homes to assess and rank just how pin-worthy each one is. While all of these homes are wonderful in their own ways, not all of them deserve the vaunted accolade of Pinterest-worthy. But don't fret, future buyer DIYers: The true test is what you do with them.
Listing says: "Your Pinterest Project waiting to happen."
Pinterest Pundit says: This '20s-era five-bedroom home has great bones -- and a number of completed Pinterest-ready accents, like a subway tile backsplash, a makeshift mudroom-slash-command center, and chalkboards galore. Its vintage details are gorgeous on their own, like the beadboard in the bathroom and window-lined porch.
Pin rating: 3 out of 5 painted chalkboards
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Listing says: "This Pinterest perfect 4 bed 2.5 bath will blow even the pickiest buyer away."
Pinterest Pundit says: I mean, yes, it's "Pinterest perfect"… if you took every once-trendy element from Pinterest and stuck it in one home. "EAT" sign? Check. A faux-reclaimed wood island with "exotic stone counters" that make no sense together? Check. And that's just the kitchen! Look: This home is lovely. The master bath (yes, with extra-large subway tile) is to die for. But buyers will need to do some serious de-trending.
Pin rating: 2 out of 5 redundant signs
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Listing says: "…liked and shared more than 5,500 times on Pinterest"
Pinterest Pundit says: More than 5,500 shares means this home is already Pinterest-approved -- but even without that metric, I'd still give this home a thumbs-up. There's a distinct difference between a house that is inspired, and a house that is inspiring, and this sunny abode makes a statement without being too trendy. Yes, there's the beamed ceilings and open shelving, but the open layout, concrete floors, and quirky accents make it work.
Pin rating: 5 out of 5 brick walls
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Listing says: "The nice bright rooms and beautiful hardwood floors are the perfect canvas to build your decor -- a Pinterest lover's dream!"
Pinterest Pundit says: Can't help but agree. If you're eager to take inspiration from the Internet for your own renovation, you just can't do better than a blank canvas like this cozy (and cheap!) two-bedroom 1927 home. Unique period details like arched doorways and detailed bronze curtain rods make a fantastic backdrop for your dreams. There's even a perfectly preserved pink bathroom ready for restoration.
Pin rating: 4 out of 5 vintage pins
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Listing says: "Can you say Pinterest lives here?"
Pinterest Pundit says: Here's another instance of trend overload. Yes, another"EAT" sign; yes, more chalkboards; yes, a ladder-turned-towel rack. It's a cute three-bedroom home with lots of appeal -- and those huge, airy windows don't hurt -- but in its current condition, there's nothing Pinspiring about it. The enormous backyard ups its appeal, though: It's the perfect place for a fire pit and some globe lights.
Pin rating: 1 out of 5 inspirational quotes scrawled on a chalkboard
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Listing says: "Right out of Pinterest!"
Pinterest Pundit says: This four-bedroom white-walled home offers plenty of room for your latest projects, and I could certainly imagine it starring on Pinterest -- with some tweaking and a lot more originality. Beyond a mudroom, some quatrefoil carpeting, and a few bright colors, there's nothing terribly trendy to be found. But that's not a bad thing: Just consider it more room for your imagination!
Pin rating: 3 out of 5 bead-board mudrooms
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Listing says: "This gorgeous property is HGTV inspired and Pinterest ready."
Pinterest Pundit says: This 840-square-foot row home takes urban rustic to a whole new level, with wood galore -- some more raw than reclaimed -- and whitewashed brick walls. Subway tiles (with contrasting black grouting) surround the petite kitchen, which makes up for its lack of storage with a hanging pot rack. Upstairs, a well-lit nook is the perfect guest room (or nursery).
Pin rating: 5 out of 5 potted succulents
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Listing says: "Each room has been custom designed and finished down to the last detail -- it's a Pinterest Lover's Dream!"
Pinterest Pundit says: As a Wichita native, I'm eager to give any of its houses an A+. But while this home may be gregarious (think: A bold painted "man cave" and pastel-striped pink girl's room), it's not quite Pinterest. The basement is sure interesting, though, with a corner brick fireplace and wood paneling. With a bit of creativity (and several buckets of paint), I bet you could do something glorious with this five-bedroom home.
Pin rating: 3 out of 5 panels painted white, please