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Hershey unveils new Kiss that's double the size of original

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The Hershey Company on Tuesday announced its Hershey Kisses Deluxe. (The Hershey Company)

Pennsylvania's most iconic chocolate maker is doubling-down on one of its most popular treats.

The Hershey Company on Tuesday announced its Hershey Kisses Deluxe.

The new Kisses, on sale Nov. 5, will be twice the size of a normal Kiss - the oversized, chocolate chips wrapped in silver foil - and feature a hazelnut center and rice crisps in the chocolate.

The bigger Kisses are wrapped in gold foil and, according to the company's website, will be packaged in quantities ranging from 3 to 75. The three-Kiss box will cost $1; the 75-piece gift box will be $32.

Company officials tell USA Today the innovation is the biggest since the central Pennsylvania company added almonds to the Kisses 25 years ago.