Sign in to comment!

Food Trends

Ben & Jerry's rebrands ice cream in support of gay marriage decision

benandjerry_gay.jpg

Ben & Jerry's rebranded its Chocolate Chip Cookie Dough ice cream to “I Dough, I Dough.” I Dough, I Dough after Friday's historic Supreme Court decision. (Ben & Jerry's)

Ben & Jerry’s is celebrating the Supreme Court's same sex marriage ruling with cookie dough sweetness.

The ice cream giant has been a long-time supporter of marriage equality and after Friday's historic decision announced it is renaming its Chocolate Chip Cookie Dough ice cream to“I Dough, I Dough.” I Dough, I Dough. It will be available in a special commemorative pint sleeve at participating scoop shops for a limited time.

"Ben & Jerry’s is proud of the Supreme Court’s landmark decision against discrimination as it boldly stands up for equality for same sex couples everywhere,” Ben & Jerry's CEO Jostein Solheim said in a press release

Ben & Jerry's isn't the only brand to show support for marriage equality. Starbucks, which has also been a supporter for gay marriage tweeted this: