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Food & Drink

Bud Light pulls controversial tag in ‘Up For Whatever’ campaign

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Bud Light's 'Up For Whatever' campaign has been accused of promoting unwanted sexual advances. (Reuters)

Bud Light is once again deflecting criticism over new concerns surrounding its “Up For Whatever” campaign.

Just over a month after deleting a St. Patrick’s Day Tweet implying that it was oaky to pinch people who weren’t #UpForWhatever, the AB-InBev team has apologized for a newly released Bud Light beer bottle label that sparked a social media firestorm.

The full label reads, "The perfect beer for removing 'no' from your vocabulary for the night.” Users on Twitter went after the beer giant for promoting “rape culture.”

On Tuesday afternoon, Alexander Lambrecht, Bud Light’s vice president, released the following statement online:

“The Bud Light Up for Whatever campaign, now in its second year, has inspired millions of consumers to engage with our brand in a positive and light-hearted way. In this spirit, we created more than 140 different scroll messages intended to encourage brand engagement. It’s clear that this particular message missed the mark, and we regret it. We would never condone disrespectful or irresponsible behavior. As a result, we have immediately ceased production of this message on all bottles.”

Though no new bottles will be manufactured with the offending tagline, the brand has not announced plans to have the beer pulled from store shelves.